Medical Device

Marketing A.D. (After Digital)

Have you heard that digital is disrupting healthcare? I thought so. However, you may ...

Medical Device Promotion: The Same Rules of the Road as Rx Drugs?

Many pharmaceutical companies today are crossing over into the medical device world in one ...

The Changing Face of Medical Device Sales—Selling Beyond the OR

Picture the stereotypical medical device sales rep of the past. He was athletic and ...

Uneasy Lies the Head That Wears the Crown

In Act III, Scene I, of the William Shakespeare play, King Henry IV, the ...

Bringing a Medical Device to Market

Pipeline products are the lifeblood not only of established device companies but also of ...

What Do Digital Health and Jiu-Jitsu Have in Common?

The swelling healthcare revolution is not about you as a marketer—it’s about the collective. ...

What’s the “Process” That Builds Success?

To address the challenges and opportunities occurring in the healthcare industry, leaders must be ...

Digital Disrupts: Initiate Business Process Planning

Digital Health continues to mature and clear signs indicate the market is embracing new ...

Digital Disrupts: Why Inbound Marketing Works

Inbound Marketing is now the strategy to leverage to attract, acquire and convert new ...

Digital Disrupts: How Emerging Economic Models Impact Healthcare

In my last column, I introduced a few macro trends disrupting the healthcare industry. ...

Digital Disrupts Diagnostics: Leadership Requires Change Management

In my last column, I introduced a few trends that are disrupting the healthcare ...