Point of Care

The Year of the Empowered Patient

I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...

Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of ...

Why This Patient Believes in Point of Care

I’ve built my career around the power of coupling education and targeted brand messaging ...

Long Live Point of Care!

Even after the implosion of Outcome Health painted a shroud of distrust over the ...

DTC Point of Care Marketing: The Challenges & Opportunities

Eleven PM360 2017 Brand Champion Award Winners gathered together before the Trailblazers Awards Gala ...

The New Frontier of Point of Care Marketing

Point of care (POC) advertising spend is on the rise. According to ZS’ 2017 ...

Looking for Targeted and Efficient Brand Engagement?

While the Point of Care (POC) channel for patient education and brand advertising was ...

Three Key Questions About Point of Care

PM360 asked experts in point of care to address key issues marketers should know ...

Point of Care, DTC: Precision Customer Engagement

Six industry professionals gathered recently to discuss the benefits of Point of Care, DTC, ...