Patient

Why TV Is and Isn’t a Waste of DTC Marketing Money

Year after year, TV has taken the biggest slice of DTC marketers ad budgets. ...

Digital Innovation Arrives at City Subways

While commuting on the New York City mass transit system, my attention is inevitably ...

Patient Meetings are “Business as Unusual”

Imagine this scenario: Paul, who lives with a serious health condition, receives a call ...

Multicultural Marketing: Embrace the New Normal

The face of the American population is changing. It is time for pharma marketers ...

Supporting Patients to Become Effective Self-Managers

Chances are you are already somewhat familiar with the term “disease self-management.” Its use ...

Patient Advocates Assume a Large Role as Orphan Drug Development Expands

“Rare disease” may be the biggest misnomer in the pharmaceutical industry. Around the world, ...

Four Steps to Let Vulnerability Change the Healthcare Game

So many things that we do or experience in our lives toughen us up. ...

DTC’s Love Affair with TV is Irrational

Numerous studies have shown that DTC TV spots are less than 20% effective in driving ...

All in the Game? Tag—You’re It!

The notion of gamification is gaining traction in healthcare as pharma looks for creative ...

Second Thoughts on Point-of-Care Advertising

A client recently asked me whether the groundswell of claims that POC advertising is ...

Diabetes Drug Adherence Rates: How mHealth Makes a Difference

Medicine can’t work when it’s not taken. It sounds simple: “Take your meds as ...

Point of Care: Strategy, Tactic, or Something More?

Several of PM360’s 2016 Brand Champion Award Winners gathered before the Trailblazers Awards Gala ...