Patient

Dear Biologics Manufacturers, There’s Something Missing in your Support Program

Autoimmune diseases affect more than 23.5 million Americans, according to the National Institutes of ...

Why TV Is and Isn’t a Waste of DTC Marketing Money

Year after year, TV has taken the biggest slice of DTC marketers ad budgets. ...

Digital Innovation Arrives at City Subways

While commuting on the New York City mass transit system, my attention is inevitably ...

Patient Meetings are “Business as Unusual”

Imagine this scenario: Paul, who lives with a serious health condition, receives a call ...

Multicultural Marketing: Embrace the New Normal

The face of the American population is changing. It is time for pharma marketers ...

Supporting Patients to Become Effective Self-Managers

Chances are you are already somewhat familiar with the term “disease self-management.” Its use ...

Patient Advocates Assume a Large Role as Orphan Drug Development Expands

“Rare disease” may be the biggest misnomer in the pharmaceutical industry. Around the world, ...