Patient
The Keys to Authentic Patient Engagement
Some pharma companies like to go on Twitter, find an uber patient, and then ...
What the “Healthcare Consumerism” Movement Means for Marketers
Between 2010 and 2014, the proportion of U.S. residents under the age of 65 ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
Why This Patient Believes in Point of Care
I’ve built my career around the power of coupling education and targeted brand messaging ...
Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)
While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...
Physicians Share Their Thoughts on DTP vs. DTC Advertising
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...
Fixing Healthcare
Research published in the Journal of the American Medical Association (JAMA) recently confirmed our ...
How Pharma Can Help Patients Feel Less Overwhelmed When Dealing with Payers
The integration of roles in the health system should theoretically result in better coordination ...
Redefining Success in Pharma Marketing
In many cases, asking the question “what would patients want,” tends to be the ...
Transforming Hub Services and Increasing Speed to Therapy
In this final installment of a three-part series on integrating comprehensive hub services and ...
Clinical Health Educator—A Key Player in a Patient-Centric Approach
Improving patients’ health is the cornerstone of treatment strategies. In this patient-centric era, a ...
How I Managed to Change the Lives of Patients and Life Science Professionals at the Same Time
If you’re like most people, you have probably had a handful of experiences in ...
Mind the Gap: Research Finds Physician Awareness of Patient Support Programs Lacking
As healthcare globally is shifting to driving economic and clinical outcomes, the life sciences ...
