Patient

The Keys to Authentic Patient Engagement

Some pharma companies like to go on Twitter, find an uber patient, and then ...

Why This Patient Believes in Point of Care

I’ve built my career around the power of coupling education and targeted brand messaging ...

Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)

While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...

Physicians Share Their Thoughts on DTP vs. DTC Advertising

Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...

Fixing Healthcare

Research published in the Journal of the American Medical Association (JAMA) recently confirmed our ...

How Pharma Can Help Patients Feel Less Overwhelmed When Dealing with Payers

The integration of roles in the health system should theoretically result in better coordination ...

Redefining Success in Pharma Marketing

In many cases, asking the question “what would patients want,” tends to be the ...

Transforming Hub Services and Increasing Speed to Therapy

In this final installment of a three-part series on integrating comprehensive hub services and ...