Patient
Put the Patient Voice First
Biopharma aspires to integrate the voice of the patient into clinical and marketing programs. ...
Four Key Questions About Patient Experience
PM360 asked experts in improving the patient experience to address key issues the industry ...
Patient Support Programs—Providing Help Beyond Financial Support
Most of the time, when you think about patient support programs (PSPs) you think ...
The Keys to Authentic Patient Engagement
Some pharma companies like to go on Twitter, find an uber patient, and then ...
What the “Healthcare Consumerism” Movement Means for Marketers
Between 2010 and 2014, the proportion of U.S. residents under the age of 65 ...
The Unwritten Rules for Patient Advocacy on Social Media
Social media’s ability to unify populations despite distance has come to be a key ...
Why This Patient Believes in Point of Care
I’ve built my career around the power of coupling education and targeted brand messaging ...
Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)
While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...
Physicians Share Their Thoughts on DTP vs. DTC Advertising
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...
Fixing Healthcare
Research published in the Journal of the American Medical Association (JAMA) recently confirmed our ...
How Pharma Can Help Patients Feel Less Overwhelmed When Dealing with Payers
The integration of roles in the health system should theoretically result in better coordination ...
Redefining Success in Pharma Marketing
In many cases, asking the question “what would patients want,” tends to be the ...
Transforming Hub Services and Increasing Speed to Therapy
In this final installment of a three-part series on integrating comprehensive hub services and ...
