Patient

Marketers Need to Listen More and Talk Less

I don’t think any industry does as much market research as the pharmaceutical industry. ...

Patient Characteristics: There’s More to Know

In industries such as credit cards or consumer packaged goods, the amount of information ...

Rethinking Consumer Outreach

Meeting societal needs for ever-smarter communications support Today’s healthcare environment is under greater regulatory ...

Change Is Going To Be a Constant in DTC Marketing

According to a study by the Kaiser Family Foundation, as the provider economy gets ...

Brands vs. Generics

A Worldwide View of What People Buy…Whether They’d Switch…and What Drives Their Decisions Around ...

Keep the Good Ones

Frustrated employees are voluntarily quitting their jobs at the highest level in almost three ...

Patent Expiring? When to Pull the Plug on Personal Promotion

As pharmaceutical manufacturers face impending generic competition for some of their most valuable brands, ...

DTC’s Talent Drain

According to IMS, patent expirations will reduce brand spending on prescription drugs by $120 ...

Get Engaged, Stay Engaged

MOBILE TOOLS POSITIVELY INFLUENCING HEALTHCARE Worldwide, a staggering five billion people or 74% of ...