Marketing Strategy

Failure Cannot be an Option

While the debate rages on regarding the solution to the opioid crisis, the fact ...

Can Pharma Escape the Drug Pricing Policy Hammer?

While difficult to believe that Democrats and Republicans might now find common ground on ...

Verantos Wants to Provide Payers and Regulators with More Believable Data

Most claims and electronic health record (EHR) data used to make medical claims to ...

The Best Methodologies for Measuring ROI

Everyone wants to know how to measure a campaign’s success—and your bosses want to ...

Psoriasis Treatment: Unmet Needs Present 2019 Opportunities

Psoriasis and related conditions represent as an evolving treatment domain for many pharmas—and obvious ...

The Year of the Empowered Patient

I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...

At Risk: Patient Data

Last May, in the first of a series of SCOUT-sponsored healthcare surveys conducted with ...

Healers, After All, Also Need Healing

For the past five years, I have compiled a registry of physician suicides. Today, ...

Reduce Latency Time and Increase Engagement

Ryan just received the opportunity of a lifetime: A last-second spot opened up in ...

What’s Coming in the Year Ahead

2018 was a year of controversy. From our national politics, to Facebook and Cambridge ...