Marketing Strategy

Blockchain in Pharma: Could This Be a Game Changer?

Advances in technology have led to innovation across almost every industry. Healthcare has always ...

Making the Shift to Hypertargeting

As healthcare marketers, it’s essential to stay current on the strategies that have the ...

Four Key Questions About Data Analytics in 2019

PM360 asked experts in everything regarding data and analytics how they are dealing with ...

The Reality of Connected Medical Devices

Every healthcare facility has been quickly adding large numbers of connected medical devices to ...

The Pharma Answer Machine

“Data sucks.” Her two words started our meeting and ended our pitch. The ad ...

MLR Comments: Friend or Foe?

When I tell people that I work in pharma marketing, I occasionally get a ...

Why Refills Matter

Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...

Convention Marketing: Delight and Engage HCPs

The Healthcare Convention Marketing landscape is one that presents agencies with some of their ...

Unlocking the Power of AI

We’re in an age where promise and fear for applied artificial intelligence (AI) are ...