Marketing Strategy

Direct Mail Is “New” Again!

In an age in which everything is digital, direct mail (DM) may seem to ...

Combine Data & Analytics with People Skills

In “How to Quantify a Nurse’s Feelings,” an opinion piece that ran in the ...

The Missing Holistic Patient View

We are collecting much more data than ever, including patient-generated data from various smart ...

Four Key Questions About Data Analytics

PM360 asked experts in data analytics about how the process behind collecting and analyzing ...

The Impact of Artificial Intelligence on Data Analytics

Artificial intelligence (AI) and its ability to impact data analytics is on everyone’s mind. ...

5 Shifts Marketers Must Make

With the rise of digital technology, consumers have unprecedented power. When shopping, traveling, and ...

From Broad to Precise DTC Marketing

The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, ...

Engaging Millennial Caregivers

According to the AARP Public Policy Institute, there are about 40 million adult family ...