Marketing Strategy
The ‘Authentic’ Rules of Branding
In a transparent world, the “authentic” rules of branding apply to every industry. It ...
Patent Expiring? When to Pull the Plug on Personal Promotion
As pharmaceutical manufacturers face impending generic competition for some of their most valuable brands, ...
Publisher’s Letter: The Case of the Ersatz Apple Store
There’s a recent news item that I can’t get out of my head. It ...
No Free Lunch-Advocacy Strategy Comes of Age
There is no such thing as a free lunch—especially in working with professional and ...
Movers & Shakers
O’BRIEN Conversation, LLC announced that its founder, Frank O’Brien, has been elected to the ...
Phase 3C – Market Approval and the Soft Launch
For years we have followed the logical progression of products through clinical trials and ...
Industry Briefs
POLLSTERS MERGE Survey Sampling International (SSI) and Opinionology announced that they have received regulatory ...
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- 2011
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Think Tank: CRM Insights-Burnish Your Brand
We asked our experts to talk about new media, cross-channel campaigns, and what makes ...
Serving Up What the Doctor Ordered-Effectively!
We have spent many of the last columns discussing the use of multichannel marketing ...
DTC’s Talent Drain
According to IMS, patent expirations will reduce brand spending on prescription drugs by $120 ...
Book Review of The Mesh: Why the Future of Business Is Sharing
Looking for a big idea on a business model? In The Mesh, Lisa Gansky ...
Trendsetter: Up Close Interview with Rob Rebak, of Quality Health
Rob Rebak is Chairman and Chief Executive Officer of QualityHealth. He is a 20-year ...