Marketing Strategy
Get Engaged, Stay Engaged
MOBILE TOOLS POSITIVELY INFLUENCING HEALTHCARE Worldwide, a staggering five billion people or 74% of ...
Demystifying the Complexities of Multi-Channel Marketing
‘UID Plague’ and the ‘Hydra Effect’ weaken multi-channel marketing with errors that propagate through ...
The Big Squeeze: Payment Schemes Tied to Demands for Better Outcomes
A map for navigating the new landscape of federal performance-based healthcare payment schemes. If ...
Building Brand Loyalty Through Better Health
It’s time for a change—in behavior as well as marketing. Marketers can build lasting ...
Time To Retain the Talent in DTC Marketing
Technology and marketing are moving rapidly now as interactive marketing becomes more of a ...
The New Age of Communications Convergence-Pattern Recognition
Not so long ago, the world of pharmaceutical communications was neatly compartmentalized. Companies relied ...
- 07 - June
- 2011
- Data
- Digital Tactics
- Global Marketing
- Healthcare Industry
- Industry News
- Issues
- Market Access
- Topics
Movers & Shakers
SKALA and GOLD AbelsonTaylor has hired Brittany Skala and Jennifer Gold as account supervisors. ...
A New Plug for the Leaky Bucket
As is often the case, it’s not a single driver that shapes a trend ...
Think Tank: Patient Adherence Strategies & Solutions
We asked four authorities to tell us what’s new and what works in reinforcing ...
- 07 - June
- 2011
- Adherence
- Digital Tactics
- Feature Articles
- Issues
- Market Access
- Marketing Strategy
- Mobile
- Patient
- Social Media
From Products To Solutions: Shifting the Marketing Emphasis to the Patient
The changing business model is the biggest issue marketers face, and the empowered patient ...
The Marketing Plan-Critical Success Factors
The fundamentals of marketing-plan success haven’t changed: Systematic execution, timely development, and sticking to ...
Brand Personality: More Important than Ever in Today’s Cultural and Regulatory Environment
Brand personality is increasingly vital to overall marketing success. And yet, our industry doesn’t ...
Warning: Failing to Tailor Your Message to the Prescriber Is Harzardous to Your Brand’s Health
Honestly—when was the last time you bothered to read, watch, or listen to a ...
