Marketing Strategy
Achieving Success in Emerging Markets
The pharmaceutical industry faces many challenges when it comes to its entry into overseas ...
Mobilizing Your Digital Assets
Multichannel marketing works best when your creative, position and message is optimized to the ...
Three Key Changes to Online DTC
In order for DTC marketers to succeed online, they must make adjustments in how ...
Re-Envisioning the Patient Journey
While a comprehensive patient journey is essential to creating an effective brand strategy, that ...
All About Android
Android smartphones now take up a 68% share of the global smartphone market (or ...
CAHG Celebrates Golden Anniversary
Just over 50 years ago, Frank J. Corbett opened the doors of a Chicago-based ...
Feeling a Doctor’s Pain When Pitching Products
Physicians and pharmaceutical reps face similar barriers regarding prescription medications. Commiserating and partnering could ...
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MOVERS & SHAKERS
Shakers Spotlight Pioneering the Telehealth Industry InteractiveMD, provider of a consumer telehealth retail model ...
To App or Not to App?
Investing in an app over just using a mobile-optimized website can be expensive, but ...
How To Define Strategy and Integrity in Pharma Marketing
Without a map to determine your professional direction and a compass to achieve “completeness,” ...
Inside the GERD Market
A brand can have performance issues—like local access due to plan coverage and patient ...
Four Things To Do Before Submitting an NDA
In the past, marketers would wait until a brand was 18-24 months away from ...
