Marketing Strategy
Understanding the Hidden Toll of Prescription Cost-Cutting
As the economy continues its struggles and household incomes remain flat, consumers are saving ...
Movers & Shakers
MAHONEY AND KUCHEMAN Boston Scientific Corporation named Michael F. Mahoney the new company president, ...
The Five Most Common Marketing Mistakes of 2011
In preparing this article, I asked several colleagues in the industry to provide nominations ...
Industry Briefs
RA DELAY A new study published by The Research Partnership reveals that patients wait ...
Helping Physicians Helps the Sales Force Open Doors
There are some eye-wateringly big areas at play here, not to mention a lot ...
Dimensional-to-Digital
In the rapidly changing access-to-physicians and marketing mix landscapes, Dimensional-to-Digital (D2D) drives brand objectives ...
- 13 - October
- 2011
- Adherence
- Digital Tactics
- Feature Articles
- Issues
- Market Access
- Mobile
- Multi-channel
- Patient
- Social Media
Elevating Brand Loyalty: What Makes Patients Stick?
It’s time for pharma marketers to break from tradition and rethink how we build ...
A CRO’s Role in Driving Development to Match Market Demands
Patients, physicians, payers, and pharma all see Comparative Effectiveness Research from different perspectives. Well-designed ...
Helping Customers Adapt to Healthcare Reform
Disquiet over imminent healthcare reform offered one device manufacturer an opportunity to establish itself ...
Change Is Going To Be a Constant in DTC Marketing
According to a study by the Kaiser Family Foundation, as the provider economy gets ...
Brands vs. Generics
A Worldwide View of What People Buy…Whether They’d Switch…and What Drives Their Decisions Around ...
Movers & Shakers
PARAGAMIAN The ApotheCom Group appointed David Paragamian to the agency’s senior management team to ...
Industry Briefs
REGIONAL COST VARIATION A study conducted by the Healthcare business of Thomson Reuters has ...
