Marketing Strategy

Healthcare Highlights

Doctors Name Most Trusted Drugs American physicians named Viagra and Cialis among the most ...

Why Pharma Should Continue to Support Certified CME?

While there was a time when certified continuing medical education (CME) was considered part ...

Content Strategy: Solving Your Content Problem

Four simple tactics for shaping patient and provider conversations.   Lesson one: Begin with ...

New Ways to Evaluate Physicians

The tried-and-true method for evaluating physicians of importance for a brand has been to ...

Let Your Representatives Represent

This past week, my Novo Nordisk representative dropped by to discuss Victoza. One of ...

Movers & Shakers

PhRMA: LECHLEITER, HUGIN, READ The Pharmaceutical Research and Manufacturers of America (PhRMA) elected Eli ...

Industry Briefs

PATIENT-CENTRIC PACKAGE FOR SPECIALTY PHARMA inVentiv Health announced Embarx, a customizable, patient-centric offering designed ...

Smart DTC: How to Know How Well Your Marketing Will Work

Evaluating options for increasing ROI in direct-to-consumer campaigns. No one’s using guesswork anymore. DTC ...

Niche Patients Need Treatments, Too

With niche launches accounting for an ever-larger share of the market—and most growth—success depends ...

Insurer Suits Highlight Copay Assistance

Copay coupon programs are under attack. Class action lawsuits filed in March are charging ...

Doing “Social” Different in Pharma

Johnson &Johnson’s recent move to take down its Psoriasis 360 Facebook page further cements ...

The Evolution of Product Websites

Some DTC marketers believe that they need to have a mobile site in addition ...