Marketing Strategy

The ‘Authentic’ Rules of Branding

In a transparent world, the “authentic” rules of branding apply to every industry. It ...

Patent Expiring? When to Pull the Plug on Personal Promotion

As pharmaceutical manufacturers face impending generic competition for some of their most valuable brands, ...

Movers & Shakers

O’BRIEN Conversation, LLC announced that its founder, Frank O’Brien, has been elected to the ...

Phase 3C – Market Approval and the Soft Launch

For years we have followed the logical progression of products through clinical trials and ...

Industry Briefs

POLLSTERS MERGE Survey Sampling International (SSI) and Opinionology announced that they have received regulatory ...

Serving Up What the Doctor Ordered-Effectively!

We have spent many of the last columns discussing the use of multichannel marketing ...

DTC’s Talent Drain

According to IMS, patent expirations will reduce brand spending on prescription drugs by $120 ...

Cutting Edge

What’s not to love about the latest technology and the hottest trendy products? Our ...