Marketing Strategy

Marketers Need to Listen More and Talk Less

I don’t think any industry does as much market research as the pharmaceutical industry. ...

Patient Characteristics: There’s More to Know

In industries such as credit cards or consumer packaged goods, the amount of information ...

Rethinking Consumer Outreach

Meeting societal needs for ever-smarter communications support Today’s healthcare environment is under greater regulatory ...

What’s in a Name?

Replace your focus on the name of the network with the names in your ...

Understanding the Hidden Toll of Prescription Cost-Cutting

As the economy continues its struggles and household incomes remain flat, consumers are saving ...

Movers & Shakers

MAHONEY AND KUCHEMAN Boston Scientific Corporation named Michael F. Mahoney the new company president, ...

The Five Most Common Marketing Mistakes of 2011

In preparing this article, I asked several colleagues in the industry to provide nominations ...

Industry Briefs

RA DELAY A new study published by The Research Partnership reveals that patients wait ...

Helping Physicians Helps the Sales Force Open Doors

There are some eye-wateringly big areas at play here, not to mention a lot ...

Dimensional-to-Digital

In the rapidly changing access-to-physicians and marketing mix landscapes, Dimensional-to-Digital (D2D) drives brand objectives ...