Marketing Strategy

Off-Label or Off Course?

Drug-makers are mostly prohibited from disseminating information on unapproved uses of approved products. Sometimes, ...

Peeling Back the Onion

In our November installment, “Consolidation at the Core,” we discussed the emergence of Multi-Channel ...

Movers & Shakers

AMPIO: MACALUSO Ampio Pharmaceuticals appointed Michael Macaluso chief executive officer. Macaluso, current chairman of ...

Industry Briefs

LIFE SCIENCES STILL DRIVE NJ ECONOMY Despite struggles, life-science companies continue to play a ...

Dynamic Promotion Builds Relevance and Value

Dynamic content—messages, calls to action, and designs that change to suit the reader, the ...