Marketing Strategy

The Flood of New Health Information

Consumers are getting their health info from a variety sources, which means that in ...

Movers & Shakers

AbelsonTaylor AbelsonTaylor, the largest independent advertising agency in the healthcare field, has hired Ernie ...

Inside the Battle Over Plavix

In his self-published book, The First Question, Andrew Bodnar, MD, JD, reveals the story ...

New Drugs Finally Arrive for Malignant Melanoma

The treatment options for the deadliest form of skin cancer had remained stagnant for ...

Industry Briefs

Product to Relieve IUD Insertion Pain Enters Phase II For women around the world ...

Healthcare Watch

Accelerated Cancer Drug Approvals The FDA is establishing a new and quicker pathway for ...

The Trojan Horse of Oncology Therapies

How antibody drug-conjugates (ADC) can penetrate the defenses of some of the hardest to ...

Inside Patient Advocacy Programs

Advocacy and support programs for patients are among the most important aspects of the ...

Composing a Compelling Marketing Plan:

By Following Seven Key Steps (and Avoiding Four Perilous Pitfalls) the Successful Product Manager ...

Consumers Want More than Label Language

Some DTC marketers feel that pharma is definitely and appropriately part of the conversation ...