Marketing Strategy

When Litigation Threatens Brand Reputation

Follow these six pillars of legal communications in order to prevent any damage to ...

Optimizing the Patient/Physician Relationship 

Part  4  of  a  Series Achieving the loyalty of patients and getting them to ...

Syncing Customer Needs to Brand Offerings

Have you noticed that whenever the subject of professional relationship marketing (PRM) comes up ...

Is Your Multi-Channel Head in the Clouds?

By integrating the right cloud-based services into a well-designed multi-channel process and data structure ...

Movers and Shakers

Blue Medical Devices The innovator of medical devices for the treatment of vascular diseases ...

Industry Association Partnerships Can Increase Brand Awareness

In today’s cost-conscious environment, organizations of all sizes can maximize their marketing budgets by ...

iPad HCP Detailing Effectiveness

The boost in engagement with HCPs for pharma’s early adopters was attributable in large ...

Mobilizing Your Digital Assets

Multichannel marketing works best when your creative, position and message is optimized to the ...