Marketing Strategy

Movers & Shakers

PARAGAMIAN The ApotheCom Group appointed David Paragamian to the agency’s senior management team to ...

Industry Briefs

REGIONAL COST VARIATION A study conducted by the Healthcare business of Thomson Reuters has ...

Healthcare Highlights

PRESCRIPTION IPADS A new study available from Manhattan Research revealed the latest physician demand: ...

Keep the Good Ones

Frustrated employees are voluntarily quitting their jobs at the highest level in almost three ...

The ‘Authentic’ Rules of Branding

In a transparent world, the “authentic” rules of branding apply to every industry. It ...

Patent Expiring? When to Pull the Plug on Personal Promotion

As pharmaceutical manufacturers face impending generic competition for some of their most valuable brands, ...

Movers & Shakers

O’BRIEN Conversation, LLC announced that its founder, Frank O’Brien, has been elected to the ...

Phase 3C – Market Approval and the Soft Launch

For years we have followed the logical progression of products through clinical trials and ...