Marketing Strategy

Does Knowledge Still Matter?

More than two decades ago, graphic artist Richard Saul Wurman— author of Information Anxiety ...

Can Pharmaceutical Representatives Still Bring Value?

The availability of generic Lipitor marks the beginning of the end of the blockbuster ...

Movers & Shakers

Amgen: SHARER, BRADWAY, PERLMUTTER and HARPER Kevin Sharer, chairman and chief executive officer of ...

Industry Briefs

COLLIER’S LIVES AGAIN Collier’s Magazine will be returning soon…to a waiting room near you. ...

Healthcare Highlights

COUNTERFEIT PILLS It is no secret that intellectual theft is a legitimate threat to ...

Aggregate Spend Compliance: Invest Now or Pay Later

It’s January–CMS has finally published proposed regulations further clarifying the Physician Payment Sunshine Act ...

Consumers Need More Education on the Risks of Poor Health

According to Quest Diagnostics, more than one out of three employees who took employer-sponsored ...

A Deeper Understanding of Provider-Provider Relationships

Both the formal and informal relationships that exist between healthcare providers, healthcare providers and ...

You Can’t Handle the Truth

Whether in health, relationships, or business, life’s challenges are catalysts for change. When the ...

Beyond Tribal Knowledge: Sales & Marketing Strategies for Medical Device Manufacturers

Sales and marketing professionals in non-retail healthcare are always looking to improve physician targeting. ...

It Depends on Where You Stand

In the film Beaches, CC Bloom, Bette Midler’s character, delivers the memorable line: “But ...