Marketing Strategy

In an Era of Complexity, the Answer is K.I.S.S.

Today’s healthcare marketers are confronted with managing diverse communications channels and increasing regulatory challenges. ...

Marketers Need to Listen More and Talk Less

I don’t think any industry does as much market research as the pharmaceutical industry. ...

Patient Characteristics: There’s More to Know

In industries such as credit cards or consumer packaged goods, the amount of information ...

Rethinking Consumer Outreach

Meeting societal needs for ever-smarter communications support Today’s healthcare environment is under greater regulatory ...

What’s in a Name?

Replace your focus on the name of the network with the names in your ...

Understanding the Hidden Toll of Prescription Cost-Cutting

As the economy continues its struggles and household incomes remain flat, consumers are saving ...

Movers & Shakers

MAHONEY AND KUCHEMAN Boston Scientific Corporation named Michael F. Mahoney the new company president, ...

The Five Most Common Marketing Mistakes of 2011

In preparing this article, I asked several colleagues in the industry to provide nominations ...

Industry Briefs

RA DELAY A new study published by The Research Partnership reveals that patients wait ...

Helping Physicians Helps the Sales Force Open Doors

There are some eye-wateringly big areas at play here, not to mention a lot ...