Marketing Strategy

Who Will Win the Diabetes Drug Competition?

With the prevalence of Type 2 Diabetes rising globally, anti-diabetics will continue to outperform ...

Life Style

How To Avoid Holiday Season Weight Gain Until the pharma companies you work for—or ...

Industry Briefs

Biosante And ANI Merge In an all-stock transaction between the two pharma companies, the ...

It’s Time to Put On Your Thinking CAP

The responsibility for improving and maximizing patient compliance, adherence and persistence lies not only with patients but also with pharma marketers, providers, insurance ...

PM360 Trailblazer Awards Gala

Paying Tribute to Pharma’s Best For a full view of the entire event, winner list, sponsors and judges ...

When Litigation Threatens Brand Reputation

Follow these six pillars of legal communications in order to prevent any damage to ...

Optimizing the Patient/Physician Relationship 

Part  4  of  a  Series Achieving the loyalty of patients and getting them to ...

Syncing Customer Needs to Brand Offerings

Have you noticed that whenever the subject of professional relationship marketing (PRM) comes up ...

Is Your Multi-Channel Head in the Clouds?

By integrating the right cloud-based services into a well-designed multi-channel process and data structure ...