Marketing Strategy

Industry Association Partnerships Can Increase Brand Awareness

In today’s cost-conscious environment, organizations of all sizes can maximize their marketing budgets by ...

iPad HCP Detailing Effectiveness

The boost in engagement with HCPs for pharma’s early adopters was attributable in large ...

Mobilizing Your Digital Assets

Multichannel marketing works best when your creative, position and message is optimized to the ...

Three Key Changes to Online DTC 

In order for DTC marketers to succeed online, they must make adjustments in how ...

Re-Envisioning the Patient Journey

While a comprehensive patient journey is essential to creating an effective brand strategy, that ...

All About Android

Android smartphones now take up a 68% share of the global smartphone market (or ...

Feeling a Doctor’s Pain When Pitching Products

Physicians and pharmaceutical reps face similar barriers regarding prescription medications. Commiserating and partnering could ...

MOVERS & SHAKERS

Shakers Spotlight Pioneering the Telehealth Industry InteractiveMD, provider of a consumer telehealth retail model ...

To App or Not to App?

Investing in an app over just using a mobile-optimized website can be expensive, but ...