Marketing Strategy

Movers & Shakers

ABELSONTAYLOR: PANACCHIA, ALEXANDER, LUDEMANN, WILLIAMS, LILLARD, O’KEEFE AbelsonTaylor (Chicago, IL) has hired three new ...

Changing the Game

In recent years, the evolution of communication technology has exploded. Unprecedented new platforms, channels, ...

Patient Adherence: Initiating the Journey toward Collaboration

As healthcare payment systems increasingly emphasize outcomes, stakeholders— manufacturers, providers, pharmacies, and payers—will have ...

Go Gray Wisely

More than 10,000 Americans turn 65 every day, according to the U.S. Census Bureau. ...

LifeStyle

  BLAST FROM THE PAST March 1, 2006 Wikipedia reached one million articles written ...

Industry Briefs

AHA LAUNCHES OPEN-ACCESS JOURNAL The American Heart Association has launched the open-access Journal of ...

Don’t Underestimate the Importance of Hospital Prescriptions

Most brand teams are savvy enough to know the importance of gaining prescriptions from ...

You are Calling on the Wrong PCP

Though I have no pharmaceutical marketing or sales experience, I have spent enough time ...

Movers & Shakers

inVENTIV: SEBOK, SHEA inVentiv Health (Burlington, MA) appointed Tom Sebok president, inVentiv Health Communications, ...