Marketing Strategy

What’s in a Name?

Replace your focus on the name of the network with the names in your ...

Understanding the Hidden Toll of Prescription Cost-Cutting

As the economy continues its struggles and household incomes remain flat, consumers are saving ...

Movers & Shakers

MAHONEY AND KUCHEMAN Boston Scientific Corporation named Michael F. Mahoney the new company president, ...

The Five Most Common Marketing Mistakes of 2011

In preparing this article, I asked several colleagues in the industry to provide nominations ...

Industry Briefs

RA DELAY A new study published by The Research Partnership reveals that patients wait ...

Helping Physicians Helps the Sales Force Open Doors

There are some eye-wateringly big areas at play here, not to mention a lot ...

Dimensional-to-Digital

In the rapidly changing access-to-physicians and marketing mix landscapes, Dimensional-to-Digital (D2D) drives brand objectives ...

A CRO’s Role in Driving Development to Match Market Demands

Patients, physicians, payers, and pharma all see Comparative Effectiveness Research from different perspectives. Well-designed ...

Helping Customers Adapt to Healthcare Reform

Disquiet over imminent healthcare reform offered one device manufacturer an opportunity to establish itself ...

Change Is Going To Be a Constant in DTC Marketing

According to a study by the Kaiser Family Foundation, as the provider economy gets ...

Brands vs. Generics

A Worldwide View of What People Buy…Whether They’d Switch…and What Drives Their Decisions Around ...

Movers & Shakers

PARAGAMIAN The ApotheCom Group appointed David Paragamian to the agency’s senior management team to ...