Marketing Strategy

A Deeper Understanding of Provider-Provider Relationships

Both the formal and informal relationships that exist between healthcare providers, healthcare providers and ...

You Can’t Handle the Truth

Whether in health, relationships, or business, life’s challenges are catalysts for change. When the ...

Beyond Tribal Knowledge: Sales & Marketing Strategies for Medical Device Manufacturers

Sales and marketing professionals in non-retail healthcare are always looking to improve physician targeting. ...

It Depends on Where You Stand

In the film Beaches, CC Bloom, Bette Midler’s character, delivers the memorable line: “But ...

ROI at LOE: ‘Harvest Mode’ Maximizes Return

Loss of exclusivity (LOE) may prompt marketers to make a binary choice— either personal ...

Windshield Time to Desk Time: Notes from a Rep Who Came in from the Field

Successful detail representatives who move to in-house marketing positions face a steep learning curve. ...