Marketing Strategy

Verantos Wants to Provide Payers and Regulators with More Believable Data

Most claims and electronic health record (EHR) data used to make medical claims to ...

The Best Methodologies for Measuring ROI

Everyone wants to know how to measure a campaign’s success—and your bosses want to ...

Psoriasis Treatment: Unmet Needs Present 2019 Opportunities

Psoriasis and related conditions represent as an evolving treatment domain for many pharmas—and obvious ...

The Year of the Empowered Patient

I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...

At Risk: Patient Data

Last May, in the first of a series of SCOUT-sponsored healthcare surveys conducted with ...

Healers, After All, Also Need Healing

For the past five years, I have compiled a registry of physician suicides. Today, ...

Reduce Latency Time and Increase Engagement

Ryan just received the opportunity of a lifetime: A last-second spot opened up in ...

What’s Coming in the Year Ahead

2018 was a year of controversy. From our national politics, to Facebook and Cambridge ...

What Lies Ahead for Pharma Marketing in 2019

There are countless new technologies that are having a positive influence on pharmaceutical marketing. ...