Marketing Strategy

Dynamic Promotion Builds Relevance and Value

Dynamic content—messages, calls to action, and designs that change to suit the reader, the ...

Crowdsourcing in Pharma: Engage Patients to Shape Your Campaigns

Engaging patients through social media to help solve your marketing problems and shape campaigns ...

Social Media and the Future of DTC Marketing

The Food and Drug Administration has spoken, and their silence—or lack of guidelines—on social ...

There’s no hiding the facts: a brand is as a brand does.

All points of branding must be consistent and authentic to convey the true picture ...

Does Knowledge Still Matter?

More than two decades ago, graphic artist Richard Saul Wurman— author of Information Anxiety ...

Can Pharmaceutical Representatives Still Bring Value?

The availability of generic Lipitor marks the beginning of the end of the blockbuster ...

Movers & Shakers

Amgen: SHARER, BRADWAY, PERLMUTTER and HARPER Kevin Sharer, chairman and chief executive officer of ...

Industry Briefs

COLLIER’S LIVES AGAIN Collier’s Magazine will be returning soon…to a waiting room near you. ...

Healthcare Highlights

COUNTERFEIT PILLS It is no secret that intellectual theft is a legitimate threat to ...

Aggregate Spend Compliance: Invest Now or Pay Later

It’s January–CMS has finally published proposed regulations further clarifying the Physician Payment Sunshine Act ...

Consumers Need More Education on the Risks of Poor Health

According to Quest Diagnostics, more than one out of three employees who took employer-sponsored ...