Marketing Strategy

Let Your Representatives Represent

This past week, my Novo Nordisk representative dropped by to discuss Victoza. One of ...

Movers & Shakers

PhRMA: LECHLEITER, HUGIN, READ The Pharmaceutical Research and Manufacturers of America (PhRMA) elected Eli ...

Industry Briefs

PATIENT-CENTRIC PACKAGE FOR SPECIALTY PHARMA inVentiv Health announced Embarx, a customizable, patient-centric offering designed ...

Smart DTC: How to Know How Well Your Marketing Will Work

Evaluating options for increasing ROI in direct-to-consumer campaigns. No one’s using guesswork anymore. DTC ...

Niche Patients Need Treatments, Too

With niche launches accounting for an ever-larger share of the market—and most growth—success depends ...

Insurer Suits Highlight Copay Assistance

Copay coupon programs are under attack. Class action lawsuits filed in March are charging ...

Doing “Social” Different in Pharma

Johnson &Johnson’s recent move to take down its Psoriasis 360 Facebook page further cements ...

The Evolution of Product Websites

Some DTC marketers believe that they need to have a mobile site in addition ...

Case History: Marrying Patients to Adherence Begins with Engagement

Here is a distillation of the learning, approaches and techniques that have significantly increased ...

Earn a Black Belt in Adherence

Sure, the chemistry of pharmacologic development is fascinating. So are formulation development and production. ...