Marketing Strategy

TV is Getting a Measurement Makeover

Direct-to-consumer (DTC) marketing strategies have evolved over the past decade due to the rise ...

Where Physicians Really Go on the Internet—And How Best to Reach Them

How can marketers effectively reach physicians online? It’s important to first understand their day-to-day ...

COVID-19: Optimism Tempered by New Concerns for U.S. Frontline Treating Physicians

The implications of the COVID-19 pandemic are uniquely understood by frontline treating physicians. In ...

COVID-19 Pharma Marketing Strategy and Spend Survey Results

The global pandemic has transformed society and everyday life, directly impacting consumers’ media consumption ...

Physicians Haven’t Heard from Industry Lately—But They Would Still Like To

Even though 83% of doctors say they haven’t received any new information from the ...