Marketing Strategy

Key Questions About HCP Engagement and Education

PM360 asked experts in engaging with healthcare professionals to address key issues the industry ...

Engaging with HCPs on Their Terms

The doctor won’t see you now. Yes, taking one overused and cliché phrase and ...

Good Question!

In recent conversations with life science companies about oncology market research, MDoutlook has heard ...

To Reach Clinicians, Think COLs Instead of KOLs

Connected Opinion Leaders, or COLs, play an increasingly important role in the world of ...

Creating Value in Bundled Payments

A debate has been brewing over the past few years surrounding the Center for ...

Physicians Share Their Thoughts on DTP vs. DTC Advertising

Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...

Fixing Healthcare

Research published in the Journal of the American Medical Association (JAMA) recently confirmed our ...

“Talking at” vs. “Speaking With”

The rise of social media continues to shape expectations on how and where people ...

How Pharma Can Help Patients Feel Less Overwhelmed When Dealing with Payers

The integration of roles in the health system should theoretically result in better coordination ...

Phronetik is Turning Bioinformatics into Actionable Medical Advice

Phronetik is an amalgamation of two Greek words: Phronesis (wisdom) and kinetic (to move). ...

The Power of Empathy

If you felt like brands were getting to know you better in 2017, imagine ...

A New Age in Pricing

Medicines are the preferred path to arrest disease and restore health. And while scientists ...