Marketing Strategy

TMI: How to Alleviate Patient Confusion

Today’s healthcare system is complex and disjointed. Patients have to navigate insurance systems, co-pays, ...

A More Trusting Relationship Can Lead to a Better Patient Experience

Patient centricity. That buzzword, goal, process, and philosophy has permeated the life sciences industry ...

Don’t Blast—Cast a Smaller Web

As healthcare marketers, it’s essential to stay current on the strategies that have the ...

Four Key Questions About Patient Experience in 2019

PM360 asked those with expertise in crafting better experiences for patients key questions about ...

Best Strategies for Co-creating Solutions with Patients

At the heart of any successful patient-centric strategy is co-creation. Not just operating your ...

GDPR: Where We’ve Come, Where We are Going

Recently, I wrote about Google’s $57 million fine for violating the now one-year old ...

Q&A: Pharma Executives Discuss Data Management’s Keys to AI Success

Life sciences companies are making artificial intelligence (AI) a priority—not only in drug development ...

The Power of Real-World Data to Drive Outcomes

Big data is changing the way pharma manufacturers approach their product and marketing efforts. ...

Chris Tuleya Promoted to EVP, Managing Director at Underscore

Underscore, an ROI-focused health and wellness media strategy, planning, and execution company, recently made ...