Marketing Strategy

Attention: Docs Are Sick of Fluffy Ads

Have you ever walked the streets of Cairo? From the moment you arrive, locals ...

Activate Your Patients and Accelerate Your Brand

Many brands recognize the importance of dialogue. In fact, published research demonstrates that poor ...

Looking Back to Move Forward

Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...

The Art of Indecision

Caution: We are entering a climate of uncertainty, where the natural response is a ...

A Little Direction for New Creative Directors

There’s no instruction manual for leading a creative team at a marketing agency and ...

Current and Future Use of HEOR Data in Decision Making

The growing power of payers in healthcare decision-making has put an increased emphasis on ...

How Pharma Companies Can Ensure They Are Getting the Most Out of HEOR

With increasing pressure on pricing and the focus on health outcomes and value-based care, ...

Using HEOR Data to Improve Healthcare Quality and Costs

As a statistician and outcomes researcher, I have supported healthcare providers and administrators in ...

Let the Doctors Drive the Conversation

For decades we’ve been used to the idea that we should craft “messages” that ...