Marketing Strategy

When Did Email Marketing Get So Sophisticated?

While trendy social platforms grab headlines, email has very quietly become the vehicle through ...

The Boldness of an Unbranded Campaign

Investing in an unbranded campaign elicits more anxiety than necessary. It is not a ...

Patient Pain and the Opioid Crisis

As the opioid addiction continues to grow, U.S. regulators are formulating new policy-based approaches ...

Defining Patient Experience Nuances

It is an understatement at this point—and hopefully glaringly obvious to everybody reading this—to ...

Vitls is Developing Small, Disposable, and Unobtrusive Wearables

The vast majority of today’s medical-grade monitors being used in hospitals are large, clunky ...

Four Key Questions About New Technologies

PM360 asked experts in the various newest technologies impacting the pharma industry what is ...

Speaker Bureau: Better Choices for Turbulent Times

A tactic with many names, “Speaker Bureau,” “Peer to Peer,” “Promotional Programs,” “Speaker Programs,” ...

Spotify-ing HCP Media

For the past decade, we tried to be Amazon. We hoped to sell scripts ...

What Attitude Will Do For You

As consumers, we all know what it feels like when someone goes above and ...

Innovation Portfolio Management

Walk the campus of any life sciences company and there’s one word you’re almost ...

How to Gain Market Share

For years, the pharmaceutical industry has relied on established methods for introducing new products ...