Marketing Strategy

Why TV Is and Isn’t a Waste of DTC Marketing Money

Year after year, TV has taken the biggest slice of DTC marketers ad budgets. ...

Digital Innovation Arrives at City Subways

While commuting on the New York City mass transit system, my attention is inevitably ...

Are You Leaving Money on the Table?

After working on more than 30 brands across therapeutic areas, on the client and ...

Why the American Health Care Act is Doomed to Fail

Recently the House passed the American Health Care Act (AHCA) in an attempt to ...

Patient Meetings are “Business as Unusual”

Imagine this scenario: Paul, who lives with a serious health condition, receives a call ...

Concept Development Process: A Report Card on Client/Agency Relationships

If clients are generally satisfied with their current agency relationship, why is it when ...

The Key to Superior Customer Experience in Pharma? “Ask.”

Since CES, we’ve mused about what customer experience means in pharma. The answer is, ...

Humans and Rubik’s Cubes

An NG tube is basically a large and inflexible drinking straw shoved up your ...

Creating Sky High Level Interest in Rare Diseases

Discussions with multiple pharma companies confirmed the need to better understand physicians’ knowledge about ...

Multicultural Marketing: Embrace the New Normal

The face of the American population is changing. It is time for pharma marketers ...

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