Marketing Strategy

Orchestrating Effective HCP Content

A byproduct of our increasingly connected world is that many of us are drowning ...

The Launch Trifecta

For a pharmaceutical marketer, few things carry the same level of professional gravitas as ...

Redefining Medical Necessity

As doctors, we are skilled in knowing what diagnostic tests are needed to determine ...

Put the Patient Voice First

Biopharma aspires to integrate the voice of the patient into clinical and marketing programs. ...

Four Key Questions About Patient Experience

PM360 asked experts in improving the patient experience to address key issues the industry ...

The Keys to Authentic Patient Engagement

Some pharma companies like to go on Twitter, find an uber patient, and then ...

The Muscular Dystrophy Association Launches Expanded Patient Data Hub Initiative

The Muscular Dystrophy Association (MDA) has been building a longitudinal provider-entered registry of neuromuscular ...

Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of ...

Why Brands Fail at EHR

I recently sat in a conference room at a large pharmaceutical manufacturer, and I ...

Bridging the Divide

The healthcare industry, despite recent advancements, is still an analog industry that relies heavily ...