Marketing Strategy

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

Accelerating Appropriate Access to Therapy with Centralized Patient Support

Rising patient financial obligations have led to increased patient consumerism, changing the game for ...

The Courage to Say No

We, as pharma marketers today, are surrounded by more. We have more clinical trial ...

The Untold Value of Patient Insights

Despite advances in industry integration of the patient voice into everyday practice, there is ...

4 Secrets of Successful Drug Launches Marketers Must Know

About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...

4 Reasons Informaticists Should Build Health Data Science Competencies

As healthcare becomes more data-driven, it is now more important than ever for health ...

Women and Heart Disease: It’s Time to Close the Gap

Heart disease is the number one killer of women—more than all cancers combined. This ...

The Secret Formula Behind Every Drug Name

Being in the drug naming business, I’ve had my share of cocktail party chitchats ...