Marketing Strategy

What New Skills Are Required of Creatives Today?

The canvas that marketers have to work on has expanded—and continues to expand—as new ...

PM360 Presents The 2018 Greatest Creators

Every year, PM360 showcases some of the best creative work from agencies serving the ...

Surviving Market Volatility

In a pharmaceutical industry landscape that’s constantly changing, branding has never been more important. ...

Redefining Success in Pharma Marketing

In many cases, asking the question “what would patients want,” tends to be the ...

Doctors Need New Medications to Treat Patients in Pain

We have all heard the statistics and seen the consequences of the current U.S. ...

Taking a Super Bowl Approach to Medical Conferences

A funny thing happens when you talk “convention media.” People focus on how it ...

Second Thoughts On Patient Segmentation Studies

The enduring appeal that high-priced segmentation research holds for pharmaceutical marketers is difficult to ...