Marketing Strategy

Strong Patient-HCP Dialogue Can Improve Adherence

We know both anecdotally as well as through research that the strength of a ...

Diffusing Therapeutic Innovation

Marketers routinely ask themselves the age-old question: How can I reach the right physicians ...

Solving the Perpetual Pilot Problem

While working at several leading biopharmaceutical and medical device companies over the past 20 ...

Long Live Point of Care!

Even after the implosion of Outcome Health painted a shroud of distrust over the ...

Women, Exercise, and Diagnostics

As I have so often stated, “Exercise is the best medication.” By that, I ...

Real-world Experts Talk About Key Marketing Plan Points

Three healthcare experts provide insights into what makes for a great marketing plan. Jason ...

The 7 Deadly Sins of a Brand Launch

After nearly 20 years in advertising, I’ve had the privilege of leading and contributing ...

ATUs Aren’t Enough—It’s Time to Go Automated

The ATU (Awareness, Trial, Use) is a traditional tracking study that is, and will ...

Cultivating Big Ideas

In response to a marketing environment that has become increasingly competitive, healthcare and pharma ...

Great Big Creative Ideas

This is a faster, better, cheaper world. But big ideas are big ideas. They ...

The Discovery of Intent

Roaming the aisles of a drug store, a woman ponders the products lining the ...

3 Ways AR Will Change Commercial Strategy

Augmented reality (AR) gained widespread attention the summer of 2016 with the addictive game, ...

Cannes Lions Health: Going for the Bold

It’s almost that wildly anticipated time of year—Cannes Lions Health Festival is right around ...