Marketing Strategy

COVID-19 Consumer Health Trends & What They Mean for Marketers

As the short- and long-term effects of COVID-19 impact everyday life, marketers—especially those engaged ...

A Nimble Social Strategy a Must for Reopening Physician Practices

As all organizations try to adapt to doing business in the COVID environment, it ...

Despite COVID-19, The Doctor is Still In

While pharma sales rep access has been shut down, the vast majority of physician ...

Move Fast and Build Things

Nobody likes uncertainty. Uncertainty causes markets to drop, projects to be put on hold, ...

A Pharma Marketer’s Guide to Podcast Advertising

Podcasts have hit the mainstream: Over half of the U.S. population is tuning into ...

Considering AI? 3 Ways to Set Your Commercial Team Up for Success

Artificial Intelligence (AI) is rapidly becoming pervasive in enterprise applications and embedded within specific ...