Marketing Strategy

Four Key Questions About Data Analytics

PM360 asked experts in data analytics about how the process behind collecting and analyzing ...

The Impact of Artificial Intelligence on Data Analytics

Artificial intelligence (AI) and its ability to impact data analytics is on everyone’s mind. ...

5 Shifts Marketers Must Make

With the rise of digital technology, consumers have unprecedented power. When shopping, traveling, and ...

From Broad to Precise DTC Marketing

The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, ...

Engaging Millennial Caregivers

According to the AARP Public Policy Institute, there are about 40 million adult family ...

The Implications of Advanced AI and DeepFakes

The debate over AI and the technology’s use for both benign and malicious purposes ...

Digital Biomarkers and Therapeutics: Getting Real

The ubiquity of connected devices and the wealth of digitized data available today are ...

The Giddy Hope of New Technologies

Ever since we were kids we have loved the shiny new toy. The fun ...