Marketing Strategy

Defining Patient Experience Nuances

It is an understatement at this point—and hopefully glaringly obvious to everybody reading this—to ...

Vitls is Developing Small, Disposable, and Unobtrusive Wearables

The vast majority of today’s medical-grade monitors being used in hospitals are large, clunky ...

Four Key Questions About New Technologies

PM360 asked experts in the various newest technologies impacting the pharma industry what is ...

Speaker Bureau: Better Choices for Turbulent Times

A tactic with many names, “Speaker Bureau,” “Peer to Peer,” “Promotional Programs,” “Speaker Programs,” ...

Spotify-ing HCP Media

For the past decade, we tried to be Amazon. We hoped to sell scripts ...

What Attitude Will Do For You

As consumers, we all know what it feels like when someone goes above and ...

Innovation Portfolio Management

Walk the campus of any life sciences company and there’s one word you’re almost ...

How to Gain Market Share

For years, the pharmaceutical industry has relied on established methods for introducing new products ...

Improving Health Outcomes Using Social Disparities Data

Hardly a day passes without news of another disruptive healthcare alliance or collaboration focusing ...

How Time-starved Physicians Prefer to Get Information

Doctors of all specialties are voracious information gatherers in their quest to “keep up” ...

Building a Better Patient Experience

Patients are people. That sounds simple enough, but sometimes pharma can be so focused ...