Marketing Strategy

Let’s Be Transparent About Consumer Privacy

Effective communication is an essential part of healthcare. More informed consumers are better prepared ...

The Three Strategies of Individual Patient Engagement

For life science companies, working with patients has become industry standard. Patient engagement has ...

Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...

4 Approaches to Optimizing Marketing Budgets

The old carpenter’s adage on how to properly build something applies to pharmaceutical marketing ...

Get Wired for Sound

Prescriber insights are vital in guiding pharma brand marketing decisions and providing visibility into ...

Your Storytelling Probably Sucks—How to Fix It

“The cave you fear to enter holds the treasure you seek.” —Joseph Campbell It ...

What is the Right Multichannel Mix?

Marketers today have an abundance of channels available to them to reach their audience, ...

Why Adding Drug Prices to DTC Ads Will Have Little Impact

Soon, all those direct-to-consumer advertisements we see on TV will include drug prices, which ...