Marketing Strategy

Targeting Multitudes

We’re in the golden era of brand planning. With every tap on a screen ...

Four Key Questions About HCP Engagement and Education in 2019

PM360 asked experts in reaching and engaging with HCPs how strategies must change as ...

How Pharma Can Help Ease the Growing Burden on Healthcare Professionals

Reaching, engaging, and educating physicians is often a pharma marketer’s main task. After all, ...

Ward Off Generic Competition

It’s one of the biggest tasks marketers face in the pharmaceutical industry: Getting healthcare ...

Redefining HCP Engagement in a Digital Era

When it comes to educating and informing healthcare providers (HCPs) about drug therapies, pharmaceutical ...

Why Precision Medicine Demands Precision Engagement

The speed and range of scientific breakthroughs in precision medicine today is leading to ...

Marketing at the Point of Concern

Maybe you have a spouse who refuses to get an annual physical? Or an ...

The Ongoing Role of Pharmacy in Specialty Care Patients’ Lives

Today’s pharmacy is a healthcare destination for people who suffer from sometimes nearly unbearable ...