Marketing Strategy

Human Microchipping Begins

As recently reported by the Associated French Press, a growing number of people in ...

What Does the Marketer of the Future Look Like?

To say that pharma marketing is rapidly changing is an understatement. With new tools ...

Driving Scientific Engagement in the Era of Precision Medicine

Oncology is both the largest and fastest growing therapeutic area with new treatments being ...

On Raising Brands

In our personal lives, all of us have multiple responsibilities, some of which stand ...

Evidation Health Turns Everyday Behavior Data into Health Insights

Can characterizing everyday life improve treatment for patients in chronic pain? Can a conversation ...

Patient Experience Data and R&D

As the U.S. Food and Drug Administration (FDA) works to issue more guidance for ...

The Intelligent AI Consumer

In 1949, economist Benjamin Graham published The Intelligent Investor, which elevated the concept of ...

Direct Mail Is “New” Again!

In an age in which everything is digital, direct mail (DM) may seem to ...

Combine Data & Analytics with People Skills

In “How to Quantify a Nurse’s Feelings,” an opinion piece that ran in the ...

The Missing Holistic Patient View

We are collecting much more data than ever, including patient-generated data from various smart ...