Marketing Strategy

Four Key Questions About Patient Experience

PM360 asked experts in improving the patient experience to address key issues the industry ...

The Keys to Authentic Patient Engagement

Some pharma companies like to go on Twitter, find an uber patient, and then ...

The Muscular Dystrophy Association Launches Expanded Patient Data Hub Initiative

The Muscular Dystrophy Association (MDA) has been building a longitudinal provider-entered registry of neuromuscular ...

Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of ...

Why Brands Fail at EHR

I recently sat in a conference room at a large pharmaceutical manufacturer, and I ...

Bridging the Divide

The healthcare industry, despite recent advancements, is still an analog industry that relies heavily ...

When Silos Fall Away

In business today, we use “silo” to refer to how we work within our ...

Activating Data for Public Good

We’re living in a personalized world. You get your newsfeed, your sneakers, even your ...

Smoke & Mirrors

Physicians apply many different references when taking care of patients. In today’s environment, options ...