Marketing Strategy

The Courage to Say No

We, as pharma marketers today, are surrounded by more. We have more clinical trial ...

The Untold Value of Patient Insights

Despite advances in industry integration of the patient voice into everyday practice, there is ...

4 Secrets of Successful Drug Launches Marketers Must Know

About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...

4 Reasons Informaticists Should Build Health Data Science Competencies

As healthcare becomes more data-driven, it is now more important than ever for health ...

Women and Heart Disease: It’s Time to Close the Gap

Heart disease is the number one killer of women—more than all cancers combined. This ...

The Secret Formula Behind Every Drug Name

Being in the drug naming business, I’ve had my share of cocktail party chitchats ...

Attention: Docs Are Sick of Fluffy Ads

Have you ever walked the streets of Cairo? From the moment you arrive, locals ...

Activate Your Patients and Accelerate Your Brand

Many brands recognize the importance of dialogue. In fact, published research demonstrates that poor ...

Looking Back to Move Forward

Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...

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