Multi-channel

ROI at LOE: ‘Harvest Mode’ Maximizes Return

Loss of exclusivity (LOE) may prompt marketers to make a binary choice— either personal ...

Consolidation at the Core

To put Multichannel 2.0 into context, one needs to look beyond the familiar nearby ...

Dimensional-to-Digital

In the rapidly changing access-to-physicians and marketing mix landscapes, Dimensional-to-Digital (D2D) drives brand objectives ...

Serving Up What the Doctor Ordered-Effectively!

We have spent many of the last columns discussing the use of multichannel marketing ...

Demystifying the Complexities of Multi-Channel Marketing

‘UID Plague’ and the ‘Hydra Effect’ weaken multi-channel marketing with errors that propagate through ...