Multi-channel

How to Connect with the No-See (and Low-See) Physician

As physicians continue to limit access to sales reps, marketers must establish multiple tactics and touch points to get their brand’s  message across. And multichannel—with point-of-care campaigns via digital  marketing and screens placed right in doctors’ offices—is one of the  ways to go. Pharmaceutical ...

Creating a Superior Customer Experience

Next year’s marketing plans must offer physicians valuable, requested information in  their venue of choice, and the best way to ensure the performance you need may be through digital channels. There has been much written about the ...

Is Your Multi-Channel Head in the Clouds?

By integrating the right cloud-based services into a well-designed multi-channel process and data structure ...

iPad HCP Detailing Effectiveness

The boost in engagement with HCPs for pharma’s early adopters was attributable in large ...

It’s all About Data

In our March installment we began to peel back the onion on Multi-Channel 2.0 ...

Doing “Social” Different in Pharma

Johnson &Johnson’s recent move to take down its Psoriasis 360 Facebook page further cements ...

Peeling Back the Onion

In our November installment, “Consolidation at the Core,” we discussed the emergence of Multi-Channel ...