Physician Prescription Influence

Physician conflict of interest has been a concern since the time of Hippocrates. However, ...

Sticker Charts and Behavior Change

Human beings crave recognition. Giving people positive reinforcement for their actions is a powerful ...

Sell Your Company—Not Just Your Products

I was recently at a pharmaceutical company’s speaker’s training meeting. Having served as a ...

Collaborate With Physicians (Part 2!)

Piano manufacturers invest resources to make products that can bring music and joy into ...

How Pharma Can Adjust to Primary Care’s Future Today

Drastic change is overtaking primary care. However, how pharma markets to primary care physicians ...

Collaborate With Physicians!

Pharmaceutical companies invest enormous resources and take enormous risks to make the products that ...

Adherence: The Next “Blockbuster”

While the day of the blockbuster pill died with Lipitor going generic, the days ...

Can Pharma and Physicians Engage Meaningfully?

It’s the holy grail for pharmaceutical executives. Physician engagement—the ability to achieve a meaningful ...

It Is All About Caring

Getting people to do things—like take their medicine—is a personal thing. Mechanical interactions—like beeps, ...

Taking the Doctor Out of the Equation

As influential as the pharmaceutical industry can be, the most influential player in prescription ...

When the “Digital Physician” is Just the…Physician

As an industry, we continue to talk about “digital” as a unique channel as ...

Putting Risk into Proper Perspective

A few years ago when my wife and I bought our home, we found ...

Just Plain Smart HCP Communications

As we all know, much has been written about the benefits of multi-channel communications. ...