Is Inclusive Geo-Fencing the Future of Point of Care?

In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual ...

Who’s Accountable for Adherence?

Some years ago, my whole approach to treating patients changed after a research colleague ...

Are “Conflicts of Interest” Harmful or Helpful?

“Transparency” is a hot word in healthcare today, and while conflicts of interest should ...

Create a Roadmap to HCP Engagement

Adhering to a simple and effective roadmap to better address the unique educational needs ...

Why Doctors Quit or Stay

Recently, a political piece in the Washington Post entitled “Why Doctors Quit,” focused primarily ...

Avoid Choice Paralysis—Become the Default Option

Psychologist Barry Schwartz gives a great TED lecture on “The Paradox of Choice.”1 He ...

How Physicians Like to Gather Info in a Multichannel World

With a goal of understanding the what, why, when and how behind physicians’ information ...

Go Beyond the PI

As a current and former speaker for a number of companies on a variety ...

Applying Physician Behavior and Preference To MCM

As the pharmaceutical industry has shifted physician marketing from personal promotion through a dedicated ...

Improve, Educate, Empower

The adage “Hindsight is 20/20,” applies to all aspects of life. Looking back on ...

The Salience of Anecdote

As a physician, I received extensive  training in all medically relevant areas of basic ...

Physician Prescription Influence

Physician conflict of interest has been a concern since the time of Hippocrates. However, ...

Sticker Charts and Behavior Change

Human beings crave recognition. Giving people positive reinforcement for their actions is a powerful ...