Create a Roadmap to HCP Engagement

Adhering to a simple and effective roadmap to better address the unique educational needs ...

Why Doctors Quit or Stay

Recently, a political piece in the Washington Post entitled “Why Doctors Quit,” focused primarily ...

Avoid Choice Paralysis—Become the Default Option

Psychologist Barry Schwartz gives a great TED lecture on “The Paradox of Choice.”1 He ...

How Physicians Like to Gather Info in a Multichannel World

With a goal of understanding the what, why, when and how behind physicians’ information ...

Go Beyond the PI

As a current and former speaker for a number of companies on a variety ...

Applying Physician Behavior and Preference To MCM

As the pharmaceutical industry has shifted physician marketing from personal promotion through a dedicated ...

Improve, Educate, Empower

The adage “Hindsight is 20/20,” applies to all aspects of life. Looking back on ...

The Salience of Anecdote

As a physician, I received extensive  training in all medically relevant areas of basic ...

Physician Prescription Influence

Physician conflict of interest has been a concern since the time of Hippocrates. However, ...

Sticker Charts and Behavior Change

Human beings crave recognition. Giving people positive reinforcement for their actions is a powerful ...

Sell Your Company—Not Just Your Products

I was recently at a pharmaceutical company’s speaker’s training meeting. Having served as a ...

Collaborate With Physicians (Part 2!)

Piano manufacturers invest resources to make products that can bring music and joy into ...

How Pharma Can Adjust to Primary Care’s Future Today

Drastic change is overtaking primary care. However, how pharma markets to primary care physicians ...