We May Have Hep C Cures—But Do Patients Know?

Since the release of new therapies for Hepatitis C in the past two years, ...

The Identifiable Victim Effect

At the heart of our efforts to get patients to use their medication is ...

Rise in Prior Authorizations Puts Doctors Off Brands

For many years, insurers have used prior authorizations for prescription medications. When formulary tiers ...

Is Inclusive Geo-Fencing the Future of Point of Care?

In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual ...

Who’s Accountable for Adherence?

Some years ago, my whole approach to treating patients changed after a research colleague ...

Are “Conflicts of Interest” Harmful or Helpful?

“Transparency” is a hot word in healthcare today, and while conflicts of interest should ...

Create a Roadmap to HCP Engagement

Adhering to a simple and effective roadmap to better address the unique educational needs ...

Why Doctors Quit or Stay

Recently, a political piece in the Washington Post entitled “Why Doctors Quit,” focused primarily ...

Avoid Choice Paralysis—Become the Default Option

Psychologist Barry Schwartz gives a great TED lecture on “The Paradox of Choice.”1 He ...

How Physicians Like to Gather Info in a Multichannel World

With a goal of understanding the what, why, when and how behind physicians’ information ...

Go Beyond the PI

As a current and former speaker for a number of companies on a variety ...

Applying Physician Behavior and Preference To MCM

As the pharmaceutical industry has shifted physician marketing from personal promotion through a dedicated ...