Multichannel Marketing with Physician-Level Data
Pioneering Philadelphia retailer John Wanamaker is often quoted as saying, “Half the money I ...
An Enormous Wasted Opportunity—Packaging
I can make almost any patient take their medication as directed. It isn’t hard, ...
Lessons From The Presidential Election
The recent presidential election provided a fine example of how the analytics community can ...
The Delay of Adapting Innovation in Clinical Practice
The medical world is innovating at an ever-increasing speed, especially here in the U.S. ...
Pharmaceutical Control is Shifting Again—Now it’s Health Systems in Charge!
My medical career has moved in line with the shift in prescription control. As ...
Eyes on the Bottom Line
Healthcare costs affect all of us, both personally and professionally. With the steady drumbeat ...
The Stars for Healthcare Partnerships are Aligning!
It doesn’t take a marketing and sales genius to know that your bottom line ...
Framing Adherence
I tried the Bonobos shopping experience, looking to get a lightweight blazer for a ...
Help for Prior-Authorization Overload
Practicing medicine is no longer simply prescribing the medications that we think are best ...
Do Free Meals Really Influence Which Drug Brands Physicians Prescribe?
The international controversy continues: Do drug company’s “bribe” doctors to prescribe their brands? Recent ...
4 Necessary Elements for Creating a Great Game Platform
Gaming is everywhere—these days people of all ages and genders are participating in some ...
Can Pharma Advance Better Healthcare for Older Adults?
A consensus has been forming for some time now that the healthcare delivery models ...
The Oncology Customer Experience Ranks as Subpar—Here’s 4 Ways to Fix It
The oncology industry lags behind other industries in the customer experience that manufacturers deliver. ...
