Physicians Reveal Their Preference for the Next President and Healthcare Policy Changes
Yes, this article will be touching on the upcoming presidential election, but don’t worry. ...
Are Pharmaceutical Reps Really Ancient History?
As many in pharma know, many doctors no longer welcome pharmaceutical reps in their ...
The Personalization of Anticancer Treatment: Implications for Pharma Marketers
The past five years have seen a breathtaking pace of innovation in the oncology ...
So You’re Saying There’s a Chance…
Lloyd Christmas: What do you think the chances are of a guy like you ...
Not All Doctors Hate DTC TV Ads
Back in November, the American Medical Association (AMA), the largest association of physicians in ...
How Does a Physician’s Practice Type Affect a Marketer’s Approach?
CMI/Compas’ annual Media Vitals report examines what physicians want from pharma, including a closer ...
We May Have Hep C Cures—But Do Patients Know?
Since the release of new therapies for Hepatitis C in the past two years, ...
How to Achieve Physician Segment-of-One Communications
If you are in the physician communications business, you have no doubt been baffled ...
The Identifiable Victim Effect
At the heart of our efforts to get patients to use their medication is ...
Rise in Prior Authorizations Puts Doctors Off Brands
For many years, insurers have used prior authorizations for prescription medications. When formulary tiers ...
Is Inclusive Geo-Fencing the Future of Point of Care?
In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual ...
Who’s Accountable for Adherence?
Some years ago, my whole approach to treating patients changed after a research colleague ...
Are “Conflicts of Interest” Harmful or Helpful?
“Transparency” is a hot word in healthcare today, and while conflicts of interest should ...