Part 1: The #FOAM Party You Weren’t Invited To
Joe where are your medical journals? Don’t you run a medical website?” my father, ...
Mind the Gap: Research Finds Physician Awareness of Patient Support Programs Lacking
As healthcare globally is shifting to driving economic and clinical outcomes, the life sciences ...
Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?
Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...
4 Secrets of Successful Drug Launches Marketers Must Know
About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...
Women and Heart Disease: It’s Time to Close the Gap
Heart disease is the number one killer of women—more than all cancers combined. This ...
Attention: Docs Are Sick of Fluffy Ads
Have you ever walked the streets of Cairo? From the moment you arrive, locals ...
Oncology Manufacturers’ Multimillion-dollar Question: “Can You Please Tell Us About Your Experience?”
Experience-focused companies have been asking the question for years. If you’ve shopped online, stayed ...
Let the Doctors Drive the Conversation
For decades we’ve been used to the idea that we should craft “messages” that ...
Technology’s Role in Changing the Physician-Patient Relationship—And How Pharma Can Help
In April, members of the NYC Health Business Leaders (NYCHBL) gathered for a discussion ...
Design a Holistic Marketing Experience: A New Patient and Professional Journey Model
The space in which patients and HCPs navigate while making treatment decisions is complex ...
Why the American Health Care Act is Doomed to Fail
Recently the House passed the American Health Care Act (AHCA) in an attempt to ...
Creating Sky High Level Interest in Rare Diseases
Discussions with multiple pharma companies confirmed the need to better understand physicians’ knowledge about ...
Virtual Reality in Pharmaceutical Marketing—The Target’s Point of View
I am your optimal target customer. As an academically trained internist and cardiologist, NIH trained ...
