Women and Heart Disease: It’s Time to Close the Gap
Heart disease is the number one killer of women—more than all cancers combined. This ...
Attention: Docs Are Sick of Fluffy Ads
Have you ever walked the streets of Cairo? From the moment you arrive, locals ...
Oncology Manufacturers’ Multimillion-dollar Question: “Can You Please Tell Us About Your Experience?”
Experience-focused companies have been asking the question for years. If you’ve shopped online, stayed ...
Let the Doctors Drive the Conversation
For decades we’ve been used to the idea that we should craft “messages” that ...
Technology’s Role in Changing the Physician-Patient Relationship—And How Pharma Can Help
In April, members of the NYC Health Business Leaders (NYCHBL) gathered for a discussion ...
Design a Holistic Marketing Experience: A New Patient and Professional Journey Model
The space in which patients and HCPs navigate while making treatment decisions is complex ...
Why the American Health Care Act is Doomed to Fail
Recently the House passed the American Health Care Act (AHCA) in an attempt to ...
Creating Sky High Level Interest in Rare Diseases
Discussions with multiple pharma companies confirmed the need to better understand physicians’ knowledge about ...
Virtual Reality in Pharmaceutical Marketing—The Target’s Point of View
I am your optimal target customer. As an academically trained internist and cardiologist, NIH trained ...
Key Principles for Sales and Marketing Messages in the Face of Reduced Access to Oncologists
Oncology treatment breakthroughs provide patients and oncologists with an increased array of innovative treatment ...
What Do Doctors Want?
There’s probably no word more ubiquitous in the healthcare industry these days than “trust.” ...
Trump’s Love/Hate Relationship with Pharma
President Trump’s love/hate relationship with pharma will undoubtedly affect the care of my patients ...
Will the 21st Century Cures Act Lead to New Cures?
Late last year, the 21st Century Cures Act was signed into law after it ...