Key Questions About HCP Engagement and Education

PM360 asked experts in engaging with healthcare professionals to address key issues the industry ...

Engaging with HCPs on Their Terms

The doctor won’t see you now. Yes, taking one overused and cliché phrase and ...

To Reach Clinicians, Think COLs Instead of KOLs

Connected Opinion Leaders, or COLs, play an increasingly important role in the world of ...

Creating Value in Bundled Payments

A debate has been brewing over the past few years surrounding the Center for ...

Physicians Share Their Thoughts on DTP vs. DTC Advertising

Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...

Docs Use Junky Browsers

Something that is obvious to me and my physician colleagues, but seems to surprise ...

Doctors Need New Medications to Treat Patients in Pain

We have all heard the statistics and seen the consequences of the current U.S. ...

No, Your Doc Won’t Be Replaced by a Robot

My parents moved to the United States in the 1960s as immigrant physicians. One ...

The HCP is Not Your Target—It’s Time to Re-Think HCP Message Targeting and Relevance

In the world of pharmaceutical communication and marketing strategy, the majority of effort is ...

What Doctors Want from Pharmaceutical Marketers

“I want just two minutes” is what many pharmaceutical company and sales representatives tell ...

Part 1: The #FOAM Party You Weren’t Invited To

Joe where are your medical journals? Don’t you run a medical website?” my father, ...