Ward Off Generic Competition

It’s one of the biggest tasks marketers face in the pharmaceutical industry: Getting healthcare ...

Redefining HCP Engagement in a Digital Era

When it comes to educating and informing healthcare providers (HCPs) about drug therapies, pharmaceutical ...

Why Precision Medicine Demands Precision Engagement

The speed and range of scientific breakthroughs in precision medicine today is leading to ...

Welcome to the Immune Revolution

In medical school, I was amazed to learn that there are over 100 diseases ...

Shouldn’t We Be More “Physician Centric?”

In a recent PM360 Guest Commentary, author Pamela Wible, MD, a practicing Primary Care ...

More Than Medicine

“I am more than my medicine.” “I want my voice to be heard.” These ...

Is the Cure as Bad as the Disease?

Every day, I help guide people with cancer through one of the hardest experiences ...

How to Speak People to Primary Care Physicians

When advertising Speaks People, people listen. Because no matter the audience, a simple, straightforward ...

Engagement Strategy with IHS & IDNs

Clinical pathways are formalized processes of care designed to reduce treatment variability. They can ...

Failure Cannot be an Option

While the debate rages on regarding the solution to the opioid crisis, the fact ...

Psoriasis Treatment: Unmet Needs Present 2019 Opportunities

Psoriasis and related conditions represent as an evolving treatment domain for many pharmas—and obvious ...

Healers, After All, Also Need Healing

For the past five years, I have compiled a registry of physician suicides. Today, ...