HCPs

Healthcare Highlights

Doctors Name Most Trusted Drugs American physicians named Viagra and Cialis among the most ...

Why Pharma Should Continue to Support Certified CME?

While there was a time when certified continuing medical education (CME) was considered part ...

Let Your Representatives Represent

This past week, my Novo Nordisk representative dropped by to discuss Victoza. One of ...

Earn a Black Belt in Adherence

Sure, the chemistry of pharmacologic development is fascinating. So are formulation development and production. ...

You are Calling on the Wrong PCP

Though I have no pharmaceutical marketing or sales experience, I have spent enough time ...

Can Pharmaceutical Representatives Still Bring Value?

The availability of generic Lipitor marks the beginning of the end of the blockbuster ...

Beyond Tribal Knowledge: Sales & Marketing Strategies for Medical Device Manufacturers

Sales and marketing professionals in non-retail healthcare are always looking to improve physician targeting. ...

ROI at LOE: ‘Harvest Mode’ Maximizes Return

Loss of exclusivity (LOE) may prompt marketers to make a binary choice— either personal ...

Why Are Physician Networks Important to a Complete View of an HCP?

In my last column, I underscored the need for two key elements—granularity and completeness—for ...