HCPs

Can Pharmaceutical Representatives Still Bring Value?

The availability of generic Lipitor marks the beginning of the end of the blockbuster ...

Beyond Tribal Knowledge: Sales & Marketing Strategies for Medical Device Manufacturers

Sales and marketing professionals in non-retail healthcare are always looking to improve physician targeting. ...

ROI at LOE: ‘Harvest Mode’ Maximizes Return

Loss of exclusivity (LOE) may prompt marketers to make a binary choice— either personal ...

Why Are Physician Networks Important to a Complete View of an HCP?

In my last column, I underscored the need for two key elements—granularity and completeness—for ...

In an Era of Complexity, the Answer is K.I.S.S.

Today’s healthcare marketers are confronted with managing diverse communications channels and increasing regulatory challenges. ...

What’s in a Name?

Replace your focus on the name of the network with the names in your ...

Helping Physicians Helps the Sales Force Open Doors

There are some eye-wateringly big areas at play here, not to mention a lot ...