HCPs

Why Are Physician Networks Important to a Complete View of an HCP?

In my last column, I underscored the need for two key elements—granularity and completeness—for ...

In an Era of Complexity, the Answer is K.I.S.S.

Today’s healthcare marketers are confronted with managing diverse communications channels and increasing regulatory challenges. ...

What’s in a Name?

Replace your focus on the name of the network with the names in your ...

Helping Physicians Helps the Sales Force Open Doors

There are some eye-wateringly big areas at play here, not to mention a lot ...