HCPs

Industry Briefs

Product to Relieve IUD Insertion Pain Enters Phase II For women around the world ...

Why Patients aren’t Adherent to Treatment

In the April issue of PM360, I discussed the overall issues and problems with ...

The Value of Online Advisory Boards

Editor’s Note: In the March issue of PM360, Lance Hill’s article, “Why Digital Collaboration ...

Healthcare Highlights

Doctors Name Most Trusted Drugs American physicians named Viagra and Cialis among the most ...

Why Pharma Should Continue to Support Certified CME?

While there was a time when certified continuing medical education (CME) was considered part ...

Let Your Representatives Represent

This past week, my Novo Nordisk representative dropped by to discuss Victoza. One of ...

Earn a Black Belt in Adherence

Sure, the chemistry of pharmacologic development is fascinating. So are formulation development and production. ...

You are Calling on the Wrong PCP

Though I have no pharmaceutical marketing or sales experience, I have spent enough time ...