HCPs

Physician POV: Getting Your Drug on Medication Guidelines

While some people may believe that pharma companies can just exert their financial power ...

What Pharma Should Do in 2013

At New Year’s resolution time, our physician expert offers five ways the industry can ...

Closing the Information Gap

One of the keys to improving the physician-patient relationship is for doctors to provide clear instructions as to the whys and hows of using medication and the specifics of treatment. In the last installment of this series (in October), we discussed how ...

The Role of Pharma in an ACO 

According to one of our physician columnists, the pharmaceutical industry should begin dealing with ...

Optimizing the Patient/Physician Relationship 

Part  4  of  a  Series Achieving the loyalty of patients and getting them to ...

Feeling a Doctor’s Pain When Pitching Products

Physicians and pharmaceutical reps face similar barriers regarding prescription medications. Commiserating and partnering could ...

The Core to Achieving Adherence

Getting patients to follow their medical treatment involves doctors attending to all of their ...

It’s Time to Strengthen the Physician-Pharma Rep Link:

A recent study examines the unintended consequences for patients when doctors restrict their access ...

New Drugs Finally Arrive for Malignant Melanoma

The treatment options for the deadliest form of skin cancer had remained stagnant for ...

Industry Briefs

Product to Relieve IUD Insertion Pain Enters Phase II For women around the world ...