HCPs

Feeling a Doctor’s Pain When Pitching Products

Physicians and pharmaceutical reps face similar barriers regarding prescription medications. Commiserating and partnering could ...

The Core to Achieving Adherence

Getting patients to follow their medical treatment involves doctors attending to all of their ...

It’s Time to Strengthen the Physician-Pharma Rep Link:

A recent study examines the unintended consequences for patients when doctors restrict their access ...

New Drugs Finally Arrive for Malignant Melanoma

The treatment options for the deadliest form of skin cancer had remained stagnant for ...

Industry Briefs

Product to Relieve IUD Insertion Pain Enters Phase II For women around the world ...

Why Patients aren’t Adherent to Treatment

In the April issue of PM360, I discussed the overall issues and problems with ...

The Value of Online Advisory Boards

Editor’s Note: In the March issue of PM360, Lance Hill’s article, “Why Digital Collaboration ...

Healthcare Highlights

Doctors Name Most Trusted Drugs American physicians named Viagra and Cialis among the most ...