HCPs

Speaker Programs: RIP

On Tuesday, December 17th, 2013, GlaxoSmithKline, the sixth-largest global drug maker, announced that it ...

Risk of Sudden Changes in Adherence

Taking a new medication can change the levels of other medicines—sometimes dangerously. Methotrexate is ...

One Physician’s View on Drug Co-pay Cards

Discounts are a staple of the American culture. The Sunday section of almost every ...

What Do Weight Watchers and the Grameen Bank Have In Common?

In 1983, Muhammad Yunus founded the Grameen Bank to provide credit and banking services ...

Doctors’ View Into the Future of Medicine: What Can Pharma Learn?

A Survey of America’s Physicians: Practice Patterns and Perspectives was recently completed on behalf ...

Fear of Side Effects

Fear of side effects is a major contributor to patients’ poor adherence. Some patients ...

What the Industry Should Take Away from the Avandia Fiasco

GlaxoSmithKline’s Avandia (rosiglitazone) is an excellent drug. It is the only oral diabetes medication ...

Do Doctors Have a Role to Play in Improving Adherence?

The March 2013 World Congress meeting on adherence was held in Philadelphia and brought ...

Platform for Value Beyond the Pill

Maybe you were at the recent ePharma Summit when a respected cardiologist—in a panel ...

The Parable of the Piano Teacher

In April’s column on creating habit, the timing of return office visits was touted ...

Is DTC DOA?

Two things that I have noticed about direct-to-consumer (DTC) television advertisements lately is that ...

Overcoming The Forgetfulness Problem

If you have to put all of your adherence eggs in one basket, then ...