HCPs

Do Doctors Have a Role to Play in Improving Adherence?

The March 2013 World Congress meeting on adherence was held in Philadelphia and brought ...

Platform for Value Beyond the Pill

Maybe you were at the recent ePharma Summit when a respected cardiologist—in a panel ...

The Parable of the Piano Teacher

In April’s column on creating habit, the timing of return office visits was touted ...

Is DTC DOA?

Two things that I have noticed about direct-to-consumer (DTC) television advertisements lately is that ...

Overcoming The Forgetfulness Problem

If you have to put all of your adherence eggs in one basket, then ...

Physician POV: Getting Your Drug on Medication Guidelines

While some people may believe that pharma companies can just exert their financial power ...

What Pharma Should Do in 2013

At New Year’s resolution time, our physician expert offers five ways the industry can ...

Closing the Information Gap

One of the keys to improving the physician-patient relationship is for doctors to provide clear instructions as to the whys and hows of using medication and the specifics of treatment. In the last installment of this series (in October), we discussed how ...

The Role of Pharma in an ACO 

According to one of our physician columnists, the pharmaceutical industry should begin dealing with ...

Optimizing the Patient/Physician Relationship 

Part  4  of  a  Series Achieving the loyalty of patients and getting them to ...