EMR/EHR

Feeling a Doctor’s Pain When Pitching Products

Physicians and pharmaceutical reps face similar barriers regarding prescription medications. Commiserating and partnering could ...

“How Market Segmentation Is Making a Comeback”

Delivering a brand’s message based on each customer’s wants and needs—aka “mass personalization”—is now ...

Dynamic Promotion Builds Relevance and Value

Dynamic content—messages, calls to action, and designs that change to suit the reader, the ...

Industry Briefs

REGIONAL COST VARIATION A study conducted by the Healthcare business of Thomson Reuters has ...