EMR/EHR
Feeling a Doctor’s Pain When Pitching Products
Physicians and pharmaceutical reps face similar barriers regarding prescription medications. Commiserating and partnering could ...
- 12 - September
- 2012
- Digital Tactics
- EMR/EHR
- Global Marketing
- Healthcare Industry
- Industry News
- Issues
- Medical Device
- Patient
Healthcare Watch
DC Dispatch Clinical Trial Reform Four Democrats, led by Congressman Edward J. Markey of ...
- 12 - September
- 2012
- Digital Tactics
- EMR/EHR
- Feature Articles
- Healthcare Industry
- Issues
- Market Access
- Mobile
- Patient
- Slideshow
- Social Media
Trendsetters: PM360 Q&A with Jim Curtis, Chief Revenue Officer, Remedy Health Media
Based in New York City and Arlington, VA, health information and technology company Remedy ...
Topin & Associates Turns Thirty
How do you commemorate 30 years in business? As you can see here, you ...
Pharma’s Biggest Pricing Challenge
Many drugs can be used for several different indications, but when and how can ...
“How Market Segmentation Is Making a Comeback”
Delivering a brand’s message based on each customer’s wants and needs—aka “mass personalization”—is now ...
Automating Business Analytics to Boost Marketing, Sales, and ROI
Recent improvements in technology and analytics will help pharmaceutical companies respond to market demand ...
- 04 - March Digital Compendium
- 2012
- Digital Tactics
- EMR/EHR
- Feature Articles
- Industry News
- Issues
- Mobile
- Social Media
Digital Trends to Watch for in 2012
Each year, I use this column to publish my annual Predictions for the New ...
Trendsetter: R.J. Lewis of eHealthcare Solutions
R.J. Lewis is President and CEO of eHealthcare Solutions (EHS), a solutions-focused premium advertising ...
Dynamic Promotion Builds Relevance and Value
Dynamic content—messages, calls to action, and designs that change to suit the reader, the ...
Health + Technology Summit, New York City, Nov. 17
On Nov. 17, healthcare communications agency Sudler & Hennessey convened a Health + Technology ...
Industry Briefs
REGIONAL COST VARIATION A study conducted by the Healthcare business of Thomson Reuters has ...
