EMR/EHR

PM360 Q & A with Mark Heinold, Chief Executive Officer of LDM Group

Under Mark Heinold’s leadership, LDM Group, a provider of behavior-based prescription management programs, has ...

How Your Brand Can Use the EMR/ERx Channel

Here is a look at four primary ways that the EMR/ERx Channel can be ...

The Marketing Opportunities and Challenges of an e-Prescription

The birth of e-prescribing has created a different environment for the physician and patient, ...

Top Ten Predictions for 2013

Each year, I use this column to publish my annual predictions for the New ...

IndustryBriefs

Compiled by Latesha Richards   Time Inc. Rebrands Time Inc.’s Targeted Marketing Division is ...

Innovators: Divisions

Formed to address a particular problem facing the industry or to provide a new service marketers need—even if they don’t know it yet. DENMARK’S CLM LEADER: Agnitio’s U.S. Division THE OPTIMIZED WORKPLACE: Data Sciences SUPERB SOCIAL COMMUNITY: PeerCase DRIVING BRAND GROWTH: The Strategy Team ADOPTING HEALTHCARE TECHNOLOGY: ...

Optimizing Physician and Patient Communication

How pharma marketers can use E-Prescribing, Electronic Medical Records and Electronic Health Records to ...

How to Connect with the No-See (and Low-See) Physician

As physicians continue to limit access to sales reps, marketers must establish multiple tactics and touch points to get their brand’s  message across. And multichannel—with point-of-care campaigns via digital  marketing and screens placed right in doctors’ offices—is one of the  ways to go. Pharmaceutical ...

Re-Envisioning the Patient Journey

While a comprehensive patient journey is essential to creating an effective brand strategy, that ...

EMRs and EHRs: For Promotion or Just Education?

The Centers for Medicare & Medicaid Services (CMS) recently released its final guidelines for ...