The Year of the Empowered Patient

I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...

From Broad to Precise DTC Marketing

The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, ...

Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of ...

Make Your DTC TV Campaign Even Better at Driving Website Traffic

According to an Accenture study, fully 87% of TV viewers multitask with a smartphone, ...

Physicians Share Their Thoughts on DTP vs. DTC Advertising

Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...

DTC Point of Care Marketing: The Challenges & Opportunities

Eleven PM360 2017 Brand Champion Award Winners gathered together before the Trailblazers Awards Gala ...

Looking Back to Move Forward

Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...

Point of Care, DTC: Precision Customer Engagement

Six industry professionals gathered recently to discuss the benefits of Point of Care, DTC, ...

Physicians Say DTC Ads Are Driving Increased Patient Discussions—But Also Confusion

Direct-to-consumer advertising has taken some heat from regulators, politicians, and even the public, but ...