Three Easy Steps to Turn Data into Actionable Customer Insights

Understanding customer preferences is critical to improving the customer experience, which, in turn, leads ...

Achieve Your Best Sales and Marketing Strategy Using Superior Analytics

The traditional pharmaceutical sales and marketing model, which relies on sales reps and medical ...

Embracing the New Paradigm: How Predictive Analytics is Transforming DTC TV

Erica’s friends know her as an active, vivacious 44 year-old with a successful career ...

Now We Have the Data, “So What Can We Do With It?”

As the pace of evolution in healthcare continues to increase, the dynamics between external ...

Treating John Wanamaker’s Pain

John Wanamaker famously said, “Half the money I spend on advertising is wasted; the ...

It’s Time to Get More from Patient-Level Longitudinal Data

Pharmaceutical companies often use patient longitudinal data to answer a specific business question or ...

Setting a Universal Data Management Strategy

Many life sciences companies find themselves in an unfortunate situation when it comes to ...

The Top Trends to Look Out For in 2015

In 2014, words such as Big Data, programmatic buying, content marketing, real-time marketing and ...

Isolating Moments to Create Meaningful Experiences

In the 80s I worked on the launch of Liquid Tide, the first liquid ...

Pharma and Data Management—Can DMPs Help?

The problem with buzzwords is that while everyone loves to talk about how the ...

Measuring Unbranded “Marketing”

We are a brand-obsessed industry. Our job as marketers is to “grow the brand.” ...

Driving ROI for DTC Programs

Methods to evaluate the promotional effects of DTC programs are progressing rapidly. A new ...

Driving Actionable Insight with Big Data That Makes a Difference

What impressed me most in reading Fortune’s recent profile of Silicon Valley entrepreneur Elizabeth ...