How Media Data & Analytics are Transforming Strategy and Engagement

The pharmaceutical industry is beginning to embrace the world of analytics and deep customer ...

Data-Driven Innovations in 2016 and What to Expect in 2017

While life sciences companies continued to make inroads towards patient-centered thinking, the main pursuit ...

Lessons From The Presidential Election

The recent presidential election provided a fine example of how the analytics community can ...

Biggest Lessons Learned in 2016

Learning is something you can never finish. That’s something the entire industry knows and ...

What Does Crossix’s Latest Expansion of Connected Health Data Actually Mean for Pharma Marketers?

Last month, Crossix Solutions, a leader in consumer-centric healthcare analytics, announced its largest-ever expansion ...

The New Health Frontier: It’s Partnered—and Personal

Pharmaceutical. The word itself is fraught with subjective inference. As a society we project ...

Customer Journey Mapping: Using Data to Drive Your Strategy

Don’t underestimate the power of journey mapping and its impact on connecting with—and marketing ...

Harnessing the Power of Big Data for More Effective Marketing

The pharma industry now has an incredible amount of data at its fingertips thanks ...

Embracing the Right Metrics for Digital Success

Today, precision and cost-effectiveness are imperative when it comes to media investments as marketers ...

Liquid Grids is Offering Social Listening Services for Free

Liquid Grids has announced that it will make its Social Health Intelligence platform free to ...

The Future of Pharmaceutical Marketing

The goals and methods of pharmaceutical marketing are undergoing rapid evolution. Many new methods ...

Moving From the Dark Ages to Digital

Odds are that every member of your sales team uses a smartphone to engage ...

Digital Disrupts: Initiate Business Process Planning

Digital Health continues to mature and clear signs indicate the market is embracing new ...