Customer Journey Mapping: Using Data to Drive Your Strategy

Don’t underestimate the power of journey mapping and its impact on connecting with—and marketing ...

Harnessing the Power of Big Data for More Effective Marketing

The pharma industry now has an incredible amount of data at its fingertips thanks ...

Embracing the Right Metrics for Digital Success

Today, precision and cost-effectiveness are imperative when it comes to media investments as marketers ...

Liquid Grids is Offering Social Listening Services for Free

Liquid Grids has announced that it will make its Social Health Intelligence platform free to ...

The Future of Pharmaceutical Marketing

The goals and methods of pharmaceutical marketing are undergoing rapid evolution. Many new methods ...

Moving From the Dark Ages to Digital

Odds are that every member of your sales team uses a smartphone to engage ...

Digital Disrupts: Initiate Business Process Planning

Digital Health continues to mature and clear signs indicate the market is embracing new ...

Three Easy Steps to Turn Data into Actionable Customer Insights

Understanding customer preferences is critical to improving the customer experience, which, in turn, leads ...

Achieve Your Best Sales and Marketing Strategy Using Superior Analytics

The traditional pharmaceutical sales and marketing model, which relies on sales reps and medical ...

Embracing the New Paradigm: How Predictive Analytics is Transforming DTC TV

Erica’s friends know her as an active, vivacious 44 year-old with a successful career ...

Now We Have the Data, “So What Can We Do With It?”

As the pace of evolution in healthcare continues to increase, the dynamics between external ...

Treating John Wanamaker’s Pain

John Wanamaker famously said, “Half the money I spend on advertising is wasted; the ...

It’s Time to Get More from Patient-Level Longitudinal Data

Pharmaceutical companies often use patient longitudinal data to answer a specific business question or ...