Disproving Common Launch Misperceptions with Data

When pharma marketers design their roadmaps to market the latest therapies, they often make ...

The Advantages and Disadvantages of Blockchain in Healthcare

Recently, I was sitting with a former co-worker talking about still unsolved gaps in ...

The Importance of Interoperability

Interoperability, at its simplest, is having the ability to exchange information between systems in ...

Protecting Patient Data

If knowledge is power, big data has made us a lot more powerful in ...

Is Your Brand at Risk?

Big data analytics has played a major role over the past few years in ...

Diffusing Therapeutic Innovation

Marketers routinely ask themselves the age-old question: How can I reach the right physicians ...

Phronetik is Turning Bioinformatics into Actionable Medical Advice

Phronetik is an amalgamation of two Greek words: Phronesis (wisdom) and kinetic (to move). ...

Taking a Super Bowl Approach to Medical Conferences

A funny thing happens when you talk “convention media.” People focus on how it ...

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

4 Reasons Informaticists Should Build Health Data Science Competencies

As healthcare becomes more data-driven, it is now more important than ever for health ...