How Pharma Companies Can Ensure They Are Getting the Most Out of HEOR

With increasing pressure on pricing and the focus on health outcomes and value-based care, ...

Using HEOR Data to Improve Healthcare Quality and Costs

As a statistician and outcomes researcher, I have supported healthcare providers and administrators in ...

Natural Language Processing and Machine Learning—A Powerful Combination

In healthcare, we now have more accessible electronic information than ever before, and the ...

How Can You Make Big Data More Manageable and Valuable?

“Big data” is the latest buzzword in the consumer and life sciences industries. In ...

Linking Your Messaging to Clinical Goals—Effectively

As healthcare organizations work to engage, empower, and collaborate with patients, the messaging that ...

Using Predictive Analytics to Enhance Customer Interaction

Getting data to help us better interact with our customers is something we all ...

The Intervention-Environment Matrix for Predictive Analytics

Predictive analytics efforts can significantly impact commercial success by optimizing sales and marketing efforts. ...

Five Data Essentials to Remove Commercial Roadblocks

Data is foundational to smarter, better decision making and more productive relationships with customers. ...

How Media Data & Analytics are Transforming Strategy and Engagement

The pharmaceutical industry is beginning to embrace the world of analytics and deep customer ...

Data-Driven Innovations in 2016 and What to Expect in 2017

While life sciences companies continued to make inroads towards patient-centered thinking, the main pursuit ...