Making the Shift to Hypertargeting

As healthcare marketers, it’s essential to stay current on the strategies that have the ...

Four Key Questions About Data Analytics in 2019

PM360 asked experts in everything regarding data and analytics how they are dealing with ...

The Reality of Connected Medical Devices

Every healthcare facility has been quickly adding large numbers of connected medical devices to ...

The Pharma Answer Machine

“Data sucks.” Her two words started our meeting and ended our pitch. The ad ...

Why Refills Matter

Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...

Unlocking the Power of AI

We’re in an age where promise and fear for applied artificial intelligence (AI) are ...

Don’t Blast—Cast a Smaller Web

As healthcare marketers, it’s essential to stay current on the strategies that have the ...

GDPR: Where We’ve Come, Where We are Going

Recently, I wrote about Google’s $57 million fine for violating the now one-year old ...

Q&A: Pharma Executives Discuss Data Management’s Keys to AI Success

Life sciences companies are making artificial intelligence (AI) a priority—not only in drug development ...

The Power of Real-World Data to Drive Outcomes

Big data is changing the way pharma manufacturers approach their product and marketing efforts. ...

LunaPBC is Giving Individuals Power of their Data to Increase Research

LunaPBC has done something that no other company has ever done—treat data as currency. ...

Which GDPR Strategy Paid Off?

In the lead up to the EU General Data Protection Regulation (GDPR), marketers speculated ...