The Power of TV in Pharma

Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...

Verantos Wants to Provide Payers and Regulators with More Believable Data

Most claims and electronic health record (EHR) data used to make medical claims to ...

The Best Methodologies for Measuring ROI

Everyone wants to know how to measure a campaign’s success—and your bosses want to ...

At Risk: Patient Data

Last May, in the first of a series of SCOUT-sponsored healthcare surveys conducted with ...

Create a Compelling Omnichannel Experience

The term customer experience (CX) may seem like the latest buzzword infiltrating corporate lexicon, ...

Driving Scientific Engagement in the Era of Precision Medicine

Oncology is both the largest and fastest growing therapeutic area with new treatments being ...

Evidation Health Turns Everyday Behavior Data into Health Insights

Can characterizing everyday life improve treatment for patients in chronic pain? Can a conversation ...

Patient Experience Data and R&D

As the U.S. Food and Drug Administration (FDA) works to issue more guidance for ...

The Intelligent AI Consumer

In 1949, economist Benjamin Graham published The Intelligent Investor, which elevated the concept of ...