Data

Windshield Time to Desk Time: Notes from a Rep Who Came in from the Field

Successful detail representatives who move to in-house marketing positions face a steep learning curve. ...

DTC Performance-Based Marketing Summit and Pharma Insights

With mass-media direct-to-consumer pharmaceutical advertising under stress and getting creaky in the knees, it’s ...

Rethinking Consumer Outreach

Meeting societal needs for ever-smarter communications support Today’s healthcare environment is under greater regulatory ...

Dimensional-to-Digital

In the rapidly changing access-to-physicians and marketing mix landscapes, Dimensional-to-Digital (D2D) drives brand objectives ...

Healthcare Highlights

PRESCRIPTION IPADS A new study available from Manhattan Research revealed the latest physician demand: ...

Patent Expiring? When to Pull the Plug on Personal Promotion

As pharmaceutical manufacturers face impending generic competition for some of their most valuable brands, ...

Industry Briefs

POLLSTERS MERGE Survey Sampling International (SSI) and Opinionology announced that they have received regulatory ...