Data

Composing a Compelling Marketing Plan:

By Following Seven Key Steps (and Avoiding Four Perilous Pitfalls) the Successful Product Manager ...

Industry Briefs

TRIGEMINAL NEURALGIA MEDICATIONS FALL SHORT OF EASING CHRONIC PAIN GlobalData issued a report indicating ...

Content Strategy: Solving Your Content Problem

Four simple tactics for shaping patient and provider conversations.   Lesson one: Begin with ...

Smart DTC: How to Know How Well Your Marketing Will Work

Evaluating options for increasing ROI in direct-to-consumer campaigns. No one’s using guesswork anymore. DTC ...

Insurer Suits Highlight Copay Assistance

Copay coupon programs are under attack. Class action lawsuits filed in March are charging ...

The Evolution of Product Websites

Some DTC marketers believe that they need to have a mobile site in addition ...

Case History: Marrying Patients to Adherence Begins with Engagement

Here is a distillation of the learning, approaches and techniques that have significantly increased ...

Movers & Shakers

ABELSONTAYLOR: PANACCHIA, ALEXANDER, LUDEMANN, WILLIAMS, LILLARD, O’KEEFE AbelsonTaylor (Chicago, IL) has hired three new ...

Industry Briefs

AHA LAUNCHES OPEN-ACCESS JOURNAL The American Heart Association has launched the open-access Journal of ...

Healthcare Highlights

OLD DRUGS, NEW LIGHT Researchers are dusting off some old malaria remedies and finding ...