Hitting the Sweet Spot: Using Data to Engage Target Audiences
The use of health audience segments is on the rise. Based on campaign data ...
Can Pharma Be Truly Patient-Centric Without Investing in First-Party Data?
As consumers shoulder a greater portion of their healthcare costs, patients now expect better ...
What Google’s Switch to Google Analytics 4 Means for Website Tracking
If your website uses Google Analytics to track website data, then pay close attention. ...
Creating Better HCP Experiences Now with Data and Omnichannel
How can online retailers know exactly what color you would like for that silk-cashmere ...
Case Study: Florence Healthcare Gets Bold with AI-Driven Solutions
A lot of people think of marketing as artsy logos, creative ads, and eye-catching ...
Strong Analytics Can Help You Weather a Storm
There will be times when, despite all your best planning, you will need to ...
Reshaping Commercial Operations for COVID-Era Launch Success
Healthcare professionals’ jobs have become more difficult during the COVID-19 pandemic. In-person interactions with ...
To Wall or Not to Wall
The marketing jargon du jour is “Walled Gardens.” Given that Facebook, Google, and Amazon ...
9 Tips for Biotech Startups to be Data Driven on Day 1
Whether ambitious young biotechs have their sights set on being the “world’s first” in ...
Omnichannel: Still the Ultimate Achievement for Pharma Marketing
While the term “omnichannel” has been used for the last several years, the pharma ...
The Evolution of Data in Life Sciences: Here’s What’s Coming in 2022
The pandemic was the catalyst for increased technology investments in the pharma and life ...
Measuring the Impact of Innovation: How to Know if It Works
For today’s companies, including those in the healthcare industry, the pursuit of upstream discovery, ...
Implementing a Holistic Marketing Measurement Plan
Marketers understand the importance of preparing healthcare professionals (HCPs) and patients for productive exam ...
