Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

4 Reasons Informaticists Should Build Health Data Science Competencies

As healthcare becomes more data-driven, it is now more important than ever for health ...

Current and Future Use of HEOR Data in Decision Making

The growing power of payers in healthcare decision-making has put an increased emphasis on ...

How Pharma Companies Can Ensure They Are Getting the Most Out of HEOR

With increasing pressure on pricing and the focus on health outcomes and value-based care, ...

Using HEOR Data to Improve Healthcare Quality and Costs

As a statistician and outcomes researcher, I have supported healthcare providers and administrators in ...

How Can You Make Big Data More Manageable and Valuable?

“Big data” is the latest buzzword in the consumer and life sciences industries. In ...

Linking Your Messaging to Clinical Goals—Effectively

As healthcare organizations work to engage, empower, and collaborate with patients, the messaging that ...

Using Predictive Analytics to Enhance Customer Interaction

Getting data to help us better interact with our customers is something we all ...

The Intervention-Environment Matrix for Predictive Analytics

Predictive analytics efforts can significantly impact commercial success by optimizing sales and marketing efforts. ...

Five Data Essentials to Remove Commercial Roadblocks

Data is foundational to smarter, better decision making and more productive relationships with customers. ...

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