Don’t Blast—Cast a Smaller Web

As healthcare marketers, it’s essential to stay current on the strategies that have the ...

GDPR: Where We’ve Come, Where We are Going

Recently, I wrote about Google’s $57 million fine for violating the now one-year old ...

Q&A: Pharma Executives Discuss Data Management’s Keys to AI Success

Life sciences companies are making artificial intelligence (AI) a priority—not only in drug development ...

The Power of Real-World Data to Drive Outcomes

Big data is changing the way pharma manufacturers approach their product and marketing efforts. ...

LunaPBC is Giving Individuals Power of their Data to Increase Research

LunaPBC has done something that no other company has ever done—treat data as currency. ...

Which GDPR Strategy Paid Off?

In the lead up to the EU General Data Protection Regulation (GDPR), marketers speculated ...

Let’s Be Transparent About Consumer Privacy

Effective communication is an essential part of healthcare. More informed consumers are better prepared ...