4 Reasons Informaticists Should Build Health Data Science Competencies
As healthcare becomes more data-driven, it is now more important than ever for health ...
Current and Future Use of HEOR Data in Decision Making
The growing power of payers in healthcare decision-making has put an increased emphasis on ...
How Pharma Companies Can Ensure They Are Getting the Most Out of HEOR
With increasing pressure on pricing and the focus on health outcomes and value-based care, ...
Using HEOR Data to Improve Healthcare Quality and Costs
As a statistician and outcomes researcher, I have supported healthcare providers and administrators in ...
Learnings from Cannes Lions Health: Big Data’s Biggest Potential
The endless reams of data that have inundated businesses on a daily basis for ...
Nudged, Pushed, and Smacked to Well-being
A patient who used to treat her ailments with over-the-counter (OTC) and home remedies, ...
How Can You Make Big Data More Manageable and Valuable?
“Big data” is the latest buzzword in the consumer and life sciences industries. In ...
Ensure Your New Analytics Solutions Don’t Become Useless—Achieving Proper Company Adoption
The past few years have seen rapid improvements to the most common analytics solutions ...
Linking Your Messaging to Clinical Goals—Effectively
As healthcare organizations work to engage, empower, and collaborate with patients, the messaging that ...
Using Predictive Analytics to Enhance Customer Interaction
Getting data to help us better interact with our customers is something we all ...
The Intervention-Environment Matrix for Predictive Analytics
Predictive analytics efforts can significantly impact commercial success by optimizing sales and marketing efforts. ...
Five Data Essentials to Remove Commercial Roadblocks
Data is foundational to smarter, better decision making and more productive relationships with customers. ...
How Media Data & Analytics are Transforming Strategy and Engagement
The pharmaceutical industry is beginning to embrace the world of analytics and deep customer ...
