Don’t Blast—Cast a Smaller Web
As healthcare marketers, it’s essential to stay current on the strategies that have the ...
GDPR: Where We’ve Come, Where We are Going
Recently, I wrote about Google’s $57 million fine for violating the now one-year old ...
Q&A: Pharma Executives Discuss Data Management’s Keys to AI Success
Life sciences companies are making artificial intelligence (AI) a priority—not only in drug development ...
The Power of Real-World Data to Drive Outcomes
Big data is changing the way pharma manufacturers approach their product and marketing efforts. ...
LunaPBC is Giving Individuals Power of their Data to Increase Research
LunaPBC has done something that no other company has ever done—treat data as currency. ...
Which GDPR Strategy Paid Off?
In the lead up to the EU General Data Protection Regulation (GDPR), marketers speculated ...
The New Age of Data Privacy and the GDPR One Year Later
Roughly a year ago, the EU implemented the most comprehensive data privacy law the ...
Let’s Be Transparent About Consumer Privacy
Effective communication is an essential part of healthcare. More informed consumers are better prepared ...
Helping the Industry to Achieve Intelligent Engagement
Last month (May 14th to 15th), approximately 1,700 people from across the life sciences ...
Underuse of Advanced Analytics Hurts Emerging Pharma Companies—Except When it Comes to Seeing No-See Physicians
Are “no-see” physicians actually as hard for reps to get into see as the ...
Programmatic Doesn’t Just Work in Healthcare—It’s Perfect for It
Programmatic has seen explosive growth over the past five years and now accounts for ...
Putting the Human in Healthcare: Technologies Shaping the Patient Experience
Life sciences companies are striving to create better connections across the health ecosystem in ...
Attribution Isn’t Just About Marketing. It’s a Way to Make Pharma More Affordable
Turn on the television and you’ll be bombarded by pharma ads—all competing for your ...
