3 Trends Driving Demand for Audience Quality and Scale

Health data audience segments help pharma marketers reach high-quality audiences while using media and ...

Visualizing New Data Stories Helps Pharma Smooth Gaps in the Patient Journey

Harnessing data to present a holistic view of a patient’s individual journey can transform ...

Bringing Patient Data into Your Omnichannel Strategy

Ensuring patients are at the center of their healthcare journey is easier said than ...

Advanced Metrics for Demonstrating Campaign Success in Pharma Marketing

In today’s rapidly evolving marketplace, pharmaceutical brands and their partners are striving to capitalize ...

The Shift in Patient Ownership of Data and Privacy Issues

Patients are now, more than ever, empowered to own their personal healthcare experiences. Digital ...

Two Key Questions About Data Analytics in 2022

PM360 asked experts in data science and analytics what areas are still causing marketers ...

Can Pharma Be Truly Patient-Centric Without Investing in First-Party Data?

As consumers shoulder a greater portion of their healthcare costs, patients now expect better ...

What Google’s Switch to Google Analytics 4 Means for Website Tracking

If your website uses Google Analytics to track website data, then pay close attention. ...

Creating Better HCP Experiences Now with Data and Omnichannel

How can online retailers know exactly what color you would like for that silk-cashmere ...

Strong Analytics Can Help You Weather a Storm

There will be times when, despite all your best planning, you will need to ...