Omnichannel: Still the Ultimate Achievement for Pharma Marketing
While the term “omnichannel” has been used for the last several years, the pharma ...
The Evolution of Data in Life Sciences: Here’s What’s Coming in 2022
The pandemic was the catalyst for increased technology investments in the pharma and life ...
Measuring the Impact of Innovation: How to Know if It Works
For today’s companies, including those in the healthcare industry, the pursuit of upstream discovery, ...
Implementing a Holistic Marketing Measurement Plan
Marketers understand the importance of preparing healthcare professionals (HCPs) and patients for productive exam ...
Using Machine Learning, Artificial Intelligence, and Real-World Data to Drive Launch Success for Rare Disease Therapies
Unlike common illnesses, the general public and even the healthcare community have little awareness ...
Using Data to Drive Patient Adherence, Population Health, and Brand Revenues
When pharma brands send patients or prescribers a message about reducing medication costs, how ...
Media Measurement: How Much Are You Learning?
Previously in our series on closed-loop marketing, my colleague Virginia Evans and I have ...
Overcoming Life Sciences Marketers’ Common Data Pain Points
As the pandemic accelerated healthcare’s digital transformation, it also accentuated the importance of data. ...
Two Key Questions About Data Analytics in 2021
PM360 asked experts in data analytics how the digital transformation of healthcare is changing ...
Establish a Data Fabric to Enable a Path for True Digital Transformation
Data is an integral element of digital transformation for enterprises. But as organizations seek ...
The Ins and Outs of Campaign Optimizations
What determines whether a life sciences advertising campaign is successful? This is a question ...
Execution and Targeting: Delivering Your Brand Message to as Many Target Patients as Possible
With fall upon us, it’s a good time to revisit the Closed-Looped Marketing cycle. ...
