Driving ROI in the Midst of a Cookiepocalypse
Over the past several years, the suffix “pocalypse” has been used for just about ...
The Impact of Insights-Driven Engagement in Medical Affairs
Until very recently, functional operations for many Medical Affairs teams relied on legacy processes ...
The True Power of Data-Driven Brand Promotional Planning
It’s mid-year, which means pharma marketers are deep into brand planning for the next ...
PM360 Q&A with Theresa Greco, Chief Commercial & Operations Officer, Prognos Health
Never has there been more healthcare data available, but the process for life sciences ...
New Measurement Solutions Are Helping Pharma Marketers Reach Audiences with Greater Accuracy
Pharma marketers need proper tools—to integrate planning, activation, measurement, and optimization as a total package. With ...
Beyond Trendy Investments: Three Applications of NFTs in Healthcare and Pharma Marketing
NFTs, or non-fungible tokens, are making headlines. Auction house giant Christie’s sold its first ...
Unlock Digital Excellence in Commercial with Quality Customer Data
As the industry navigates COVID-19, one thing has become clear—life sciences companies with access ...
A Brand Marketer’s Guide to Video
Media consumption has evolved over the past few years, with more and more audiences ...
The Quest for Quantifiable ROI and The Distraction of Digital Measurement
I’ve been working in pharma media long enough to remember the days when a ...
6 Considerations for Marketers When Selecting a Health Data Supplier
The past decade has been great for health data. As a result of mandating ...
Is Amazon’s Latest Disruption a Game-Changer for Pharma Brands?
Seeing yet another space ripe for disruption, Amazon is launching Amazon Pharmacy—an online pharmacy ...
The Future of HCP Engagement is Digital
Reaching and engaging healthcare professionals (HCPs) used to be straightforward. Pharmaceutical field forces called ...
Preparing Pharma Marketers for the Impact of Prop 24
The recently passed California Privacy Rights and Enforcement Act (CPRA or Prop 24) will ...
