Traditional Real-World Evidence Techniques Are Not Enough for Regulatory-grade Assertions in Cardiovascular Medicine
Pharmaceutical companies are actively seeking deeper insights related to the effectiveness of prescription therapies ...
Using Predictive Analytics and Machine Learning to Stay Ahead of the Game
Every marketing and sales professional would love to be able to peer into a ...
Good Harvest Co. is Bringing Shopper Data to the Cannabis Industry
Retail marketers have it easy. They have shopping and purchasing data easily at their ...
Blockchain in Pharma: Could This Be a Game Changer?
Advances in technology have led to innovation across almost every industry. Healthcare has always ...
Making the Shift to Hypertargeting
As healthcare marketers, it’s essential to stay current on the strategies that have the ...
More Data, More Problems, More Potential
In about five years, we can expect a 10-fold increase in total data creation, ...
Four Key Questions About Data Analytics in 2019
PM360 asked experts in everything regarding data and analytics how they are dealing with ...
The Reality of Connected Medical Devices
Every healthcare facility has been quickly adding large numbers of connected medical devices to ...
The Pharma Answer Machine
“Data sucks.” Her two words started our meeting and ended our pitch. The ad ...
Why Refills Matter
Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...
Unlocking the Power of AI
We’re in an age where promise and fear for applied artificial intelligence (AI) are ...
Don’t Blast—Cast a Smaller Web
As healthcare marketers, it’s essential to stay current on the strategies that have the ...
GDPR: Where We’ve Come, Where We are Going
Recently, I wrote about Google’s $57 million fine for violating the now one-year old ...
