Phronetik is Turning Bioinformatics into Actionable Medical Advice

Phronetik is an amalgamation of two Greek words: Phronesis (wisdom) and kinetic (to move). ...

Taking a Super Bowl Approach to Medical Conferences

A funny thing happens when you talk “convention media.” People focus on how it ...

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...

4 Reasons Informaticists Should Build Health Data Science Competencies

As healthcare becomes more data-driven, it is now more important than ever for health ...

Current and Future Use of HEOR Data in Decision Making

The growing power of payers in healthcare decision-making has put an increased emphasis on ...

How Pharma Companies Can Ensure They Are Getting the Most Out of HEOR

With increasing pressure on pricing and the focus on health outcomes and value-based care, ...

Using HEOR Data to Improve Healthcare Quality and Costs

As a statistician and outcomes researcher, I have supported healthcare providers and administrators in ...

Natural Language Processing and Machine Learning—A Powerful Combination

In healthcare, we now have more accessible electronic information than ever before, and the ...