3 Trends Driving Demand for Audience Quality and Scale
Health data audience segments help pharma marketers reach high-quality audiences while using media and ...
Visualizing New Data Stories Helps Pharma Smooth Gaps in the Patient Journey
Harnessing data to present a holistic view of a patient’s individual journey can transform ...
Bringing Patient Data into Your Omnichannel Strategy
Ensuring patients are at the center of their healthcare journey is easier said than ...
Advanced Metrics for Demonstrating Campaign Success in Pharma Marketing
In today’s rapidly evolving marketplace, pharmaceutical brands and their partners are striving to capitalize ...
The Shift in Patient Ownership of Data and Privacy Issues
Patients are now, more than ever, empowered to own their personal healthcare experiences. Digital ...
Why It’s Both Harder and Easier Than Ever to Identify the Right Data
For many in the life sciences, their interaction with data is akin to the ...
Two Key Questions About Data Analytics in 2022
PM360 asked experts in data science and analytics what areas are still causing marketers ...
Hitting the Sweet Spot: Using Data to Engage Target Audiences
The use of health audience segments is on the rise. Based on campaign data ...
Can Pharma Be Truly Patient-Centric Without Investing in First-Party Data?
As consumers shoulder a greater portion of their healthcare costs, patients now expect better ...
What Google’s Switch to Google Analytics 4 Means for Website Tracking
If your website uses Google Analytics to track website data, then pay close attention. ...
Creating Better HCP Experiences Now with Data and Omnichannel
How can online retailers know exactly what color you would like for that silk-cashmere ...
Case Study: Florence Healthcare Gets Bold with AI-Driven Solutions
A lot of people think of marketing as artsy logos, creative ads, and eye-catching ...
Strong Analytics Can Help You Weather a Storm
There will be times when, despite all your best planning, you will need to ...