LunaPBC is Giving Individuals Power of their Data to Increase Research
LunaPBC has done something that no other company has ever done—treat data as currency. ...
Which GDPR Strategy Paid Off?
In the lead up to the EU General Data Protection Regulation (GDPR), marketers speculated ...
The New Age of Data Privacy and the GDPR One Year Later
Roughly a year ago, the EU implemented the most comprehensive data privacy law the ...
Let’s Be Transparent About Consumer Privacy
Effective communication is an essential part of healthcare. More informed consumers are better prepared ...
Helping the Industry to Achieve Intelligent Engagement
Last month (May 14th to 15th), approximately 1,700 people from across the life sciences ...
Underuse of Advanced Analytics Hurts Emerging Pharma Companies—Except When it Comes to Seeing No-See Physicians
Are “no-see” physicians actually as hard for reps to get into see as the ...
Programmatic Doesn’t Just Work in Healthcare—It’s Perfect for It
Programmatic has seen explosive growth over the past five years and now accounts for ...
Putting the Human in Healthcare: Technologies Shaping the Patient Experience
Life sciences companies are striving to create better connections across the health ecosystem in ...
Attribution Isn’t Just About Marketing. It’s a Way to Make Pharma More Affordable
Turn on the television and you’ll be bombarded by pharma ads—all competing for your ...
The Pharma Marketer’s Guide to Journey Orchestration Success
Customer journey orchestration may seem like a relatively new concept to pharma marketers, but ...
Does “Big Idea” Creative Still Matter in the Age of AI Optimization?
Artificial intelligence (AI) in healthcare advertising should be seen as no threat to creative ...
The Power of TV in Pharma
Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...
Verantos Wants to Provide Payers and Regulators with More Believable Data
Most claims and electronic health record (EHR) data used to make medical claims to ...
