TV is Getting a Measurement Makeover

Direct-to-consumer (DTC) marketing strategies have evolved over the past decade due to the rise ...

Small Conditions, Big Impact

Since I began working in marketing analytics more than 15 years ago, the industry ...

Improve Patient Outcomes with SDOH

I can attest to the benefit of incorporating data regarding social determinants of health ...

Blockchain in Pharma: Could This Be a Game Changer?

Advances in technology have led to innovation across almost every industry. Healthcare has always ...