TV is Getting a Measurement Makeover
Direct-to-consumer (DTC) marketing strategies have evolved over the past decade due to the rise ...
Paige is Using its Vast Access to Data and AI to Transform Pathology and Drug Development
For artificial intelligence (AI) to be truly effective it needs data—and lots of it, ...
Using Diverse Datasets for a Deeper Look into the Patient Journey
There was a time, not long ago, when conducting patient journey analyses was seen ...
Inzata Aims to Make Data Analytics Easy for Everyone
Data, what is it good for? Absolutely nothing if 90% of the data being ...
Small Conditions, Big Impact
Since I began working in marketing analytics more than 15 years ago, the industry ...
How to Harness AI/ML to Analyze Vast Customer Datasets While Adhering to Data Privacy Laws
Deep and actionable insights can be extracted by applying AI/ML to the vast customer ...
10 Things Every Rare Disease Patient (or Family) Needs to Hear
Companies, marketers, and HCPs can help patients take a more positive and proactive approach ...
The Stories Data Can Tell You
The data revolution has launched a disruption of giant proportions in all industries. Medicine ...
Improve Patient Outcomes with SDOH
I can attest to the benefit of incorporating data regarding social determinants of health ...
Traditional Real-World Evidence Techniques Are Not Enough for Regulatory-grade Assertions in Cardiovascular Medicine
Pharmaceutical companies are actively seeking deeper insights related to the effectiveness of prescription therapies ...
Using Predictive Analytics and Machine Learning to Stay Ahead of the Game
Every marketing and sales professional would love to be able to peer into a ...
Good Harvest Co. is Bringing Shopper Data to the Cannabis Industry
Retail marketers have it easy. They have shopping and purchasing data easily at their ...
Blockchain in Pharma: Could This Be a Game Changer?
Advances in technology have led to innovation across almost every industry. Healthcare has always ...
