Attribution Isn’t Just About Marketing. It’s a Way to Make Pharma More Affordable
Turn on the television and you’ll be bombarded by pharma ads—all competing for your ...
The Pharma Marketer’s Guide to Journey Orchestration Success
Customer journey orchestration may seem like a relatively new concept to pharma marketers, but ...
Does “Big Idea” Creative Still Matter in the Age of AI Optimization?
Artificial intelligence (AI) in healthcare advertising should be seen as no threat to creative ...
The Power of TV in Pharma
Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...
Verantos Wants to Provide Payers and Regulators with More Believable Data
Most claims and electronic health record (EHR) data used to make medical claims to ...
The Best Methodologies for Measuring ROI
Everyone wants to know how to measure a campaign’s success—and your bosses want to ...
At Risk: Patient Data
Last May, in the first of a series of SCOUT-sponsored healthcare surveys conducted with ...
Beyond Big Data: Why Thick Data is Essential to Address the Needs of Your Consumers
The pharmaceutical industry is getting access to data streams that can profoundly change how ...
Create a Compelling Omnichannel Experience
The term customer experience (CX) may seem like the latest buzzword infiltrating corporate lexicon, ...
Harness the Power of Machine Learning
Hello from the future, where robots are working behind the scenes to enable things ...
Driving Scientific Engagement in the Era of Precision Medicine
Oncology is both the largest and fastest growing therapeutic area with new treatments being ...
Evidation Health Turns Everyday Behavior Data into Health Insights
Can characterizing everyday life improve treatment for patients in chronic pain? Can a conversation ...
Patient Experience Data and R&D
As the U.S. Food and Drug Administration (FDA) works to issue more guidance for ...
