Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles
The digital media industry has experienced a sea change over the past few years, ...
Real-World Imaging Can Help Address Drug Development Delays Due to COVID-19
The COVID-19 pandemic has created long-term disruptions for drug development programs. Clinical research visits ...
Moving Toward an Agile KAM Future
Physical access has been a growing challenge in life sciences as the number of ...
The Rush to Real-Time ROI: Pharma’s Quest for Conversions in a New COVID Reality
As the head of a data marketing and healthcare IT company, I’m no stranger ...
Data: The Unlikely Star in a New ADHD Drug Launch
In the whirlwind months leading up to a drug launch, data is just one ...
Cerevance Is Exploring the Brain at Depths Never Before Possible
Neurodegenerative and other central nervous system disorders are some of the hardest to develop ...
Why ePROs Are Quickly Becoming a Key Source for Greater Patient Engagement
With the need to incorporate remote ways of working and interacting with study participants, ...
TV is Getting a Measurement Makeover
Direct-to-consumer (DTC) marketing strategies have evolved over the past decade due to the rise ...
Paige is Using its Vast Access to Data and AI to Transform Pathology and Drug Development
For artificial intelligence (AI) to be truly effective it needs data—and lots of it, ...
Using Diverse Datasets for a Deeper Look into the Patient Journey
There was a time, not long ago, when conducting patient journey analyses was seen ...
Inzata Aims to Make Data Analytics Easy for Everyone
Data, what is it good for? Absolutely nothing if 90% of the data being ...
Small Conditions, Big Impact
Since I began working in marketing analytics more than 15 years ago, the industry ...
How to Harness AI/ML to Analyze Vast Customer Datasets While Adhering to Data Privacy Laws
Deep and actionable insights can be extracted by applying AI/ML to the vast customer ...
