The Muscular Dystrophy Association Launches Expanded Patient Data Hub Initiative

The Muscular Dystrophy Association (MDA) has been building a longitudinal provider-entered registry of neuromuscular ...

Bridging the Divide

The healthcare industry, despite recent advancements, is still an analog industry that relies heavily ...

Activating Data for Public Good

We’re living in a personalized world. You get your newsfeed, your sneakers, even your ...

Pharmacovigilance and Pharmacogenomics Following the EU General Data Protection Regulation (GDPR)

While similar in many ways, pharmacogenomics and pharmacogenetics are two distinct concepts. Specifically, they ...

Disproving Common Launch Misperceptions with Data

When pharma marketers design their roadmaps to market the latest therapies, they often make ...

The Advantages and Disadvantages of Blockchain in Healthcare

Recently, I was sitting with a former co-worker talking about still unsolved gaps in ...

The Importance of Interoperability

Interoperability, at its simplest, is having the ability to exchange information between systems in ...

Protecting Patient Data

If knowledge is power, big data has made us a lot more powerful in ...

Is Your Brand at Risk?

Big data analytics has played a major role over the past few years in ...

Diffusing Therapeutic Innovation

Marketers routinely ask themselves the age-old question: How can I reach the right physicians ...

Phronetik is Turning Bioinformatics into Actionable Medical Advice

Phronetik is an amalgamation of two Greek words: Phronesis (wisdom) and kinetic (to move). ...