LunaPBC is Giving Individuals Power of their Data to Increase Research

LunaPBC has done something that no other company has ever done—treat data as currency. ...

Which GDPR Strategy Paid Off?

In the lead up to the EU General Data Protection Regulation (GDPR), marketers speculated ...

Let’s Be Transparent About Consumer Privacy

Effective communication is an essential part of healthcare. More informed consumers are better prepared ...

The Power of TV in Pharma

Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...

Verantos Wants to Provide Payers and Regulators with More Believable Data

Most claims and electronic health record (EHR) data used to make medical claims to ...