Establish a Data Fabric to Enable a Path for True Digital Transformation
Data is an integral element of digital transformation for enterprises. But as organizations seek ...
The Ins and Outs of Campaign Optimizations
What determines whether a life sciences advertising campaign is successful? This is a question ...
Execution and Targeting: Delivering Your Brand Message to as Many Target Patients as Possible
With fall upon us, it’s a good time to revisit the Closed-Looped Marketing cycle. ...
Biopharma’s Big Opportunity as Data Privacy and Portability Regulations Expand
New legislation and regulations that aim to improve data privacy and increase data portability ...
Three Considerations in Choosing a Healthcare DSP to Future-Proof Your Decision
Accurate targeting is vital to all digital marketers. But it’s especially critical in the ...
Data Can Empower Health Systems to Drive Innovation and Improve Patient Outcomes
Health systems can now access an array of reliable, relevant, and high-quality information across ...
Driving ROI in the Midst of a Cookiepocalypse
Over the past several years, the suffix “pocalypse” has been used for just about ...
The Impact of Insights-Driven Engagement in Medical Affairs
Until very recently, functional operations for many Medical Affairs teams relied on legacy processes ...
The True Power of Data-Driven Brand Promotional Planning
It’s mid-year, which means pharma marketers are deep into brand planning for the next ...
PM360 Q&A with Theresa Greco, Chief Commercial & Operations Officer, Prognos Health
Never has there been more healthcare data available, but the process for life sciences ...
New Measurement Solutions Are Helping Pharma Marketers Reach Audiences with Greater Accuracy
Pharma marketers need proper tools—to integrate planning, activation, measurement, and optimization as a total package. With ...
Beyond Trendy Investments: Three Applications of NFTs in Healthcare and Pharma Marketing
NFTs, or non-fungible tokens, are making headlines. Auction house giant Christie’s sold its first ...
Unlock Digital Excellence in Commercial with Quality Customer Data
As the industry navigates COVID-19, one thing has become clear—life sciences companies with access ...
