A Brand Marketer’s Guide to Video
Media consumption has evolved over the past few years, with more and more audiences ...
The Quest for Quantifiable ROI and The Distraction of Digital Measurement
I’ve been working in pharma media long enough to remember the days when a ...
6 Considerations for Marketers When Selecting a Health Data Supplier
The past decade has been great for health data. As a result of mandating ...
Is Amazon’s Latest Disruption a Game-Changer for Pharma Brands?
Seeing yet another space ripe for disruption, Amazon is launching Amazon Pharmacy—an online pharmacy ...
The Future of HCP Engagement is Digital
Reaching and engaging healthcare professionals (HCPs) used to be straightforward. Pharmaceutical field forces called ...
Preparing Pharma Marketers for the Impact of Prop 24
The recently passed California Privacy Rights and Enforcement Act (CPRA or Prop 24) will ...
What Will the Antitrust Cases Against Google Mean for Healthcare Marketers?
Will Google need to break up or discontinue services? Will other competitors ramp up ...
The Data-driven, Digitally Augmented Future of Healthcare
The future of healthcare, to paraphrase William Gibson, is already here—it’s just not evenly ...
The Effect of Privacy and Compliance Changes on Programmatic Strategy
Pharma and life sciences marketers were reluctant to embrace programmatic advertising as fast as ...
A Deep Dive into Medical Education Analytics and Marketing Data
Data analytics is the science of analyzing raw data to draw conclusions about information ...
Health Systems and Life Sciences Companies—Changing COVID-19 Care Using Data
Clinicians, scientists, and researchers are learning more about SARS-CoV-2 (COVID-19) each day. The process ...
The Growing Opportunities and Limitations in Today’s Data Analytics
Data. What is it good for? Absolutely nothing if you can’t analyze it—and a ...
Data Overload—The Best Ways to Manage and Interpret Data
The amount of data now available to life sciences companies can be overwhelming. The ...