Phronetik is Turning Bioinformatics into Actionable Medical Advice
Phronetik is an amalgamation of two Greek words: Phronesis (wisdom) and kinetic (to move). ...
Bloomer Tech is Creating Smart Clothing and Increasing the Inclusivity of Medical Data
Heart disease is the No. 1 killer of women, and yet very few women ...
Taking a Super Bowl Approach to Medical Conferences
A funny thing happens when you talk “convention media.” People focus on how it ...
Turning Over All the Cards on Provider/Life Sciences Collaboration
When you watch a Texas Hold’em poker tournament on TV, it’s easy to get ...
AI and Cognitive Services Can Advance Pharmaceutical Analysis and Automation
Every day, 2.5 quintillion bytes of new data are created, giving us access to ...
Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?
Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...
4 Reasons Informaticists Should Build Health Data Science Competencies
As healthcare becomes more data-driven, it is now more important than ever for health ...
Current and Future Use of HEOR Data in Decision Making
The growing power of payers in healthcare decision-making has put an increased emphasis on ...
How Pharma Companies Can Ensure They Are Getting the Most Out of HEOR
With increasing pressure on pricing and the focus on health outcomes and value-based care, ...
Using HEOR Data to Improve Healthcare Quality and Costs
As a statistician and outcomes researcher, I have supported healthcare providers and administrators in ...
Natural Language Processing and Machine Learning—A Powerful Combination
In healthcare, we now have more accessible electronic information than ever before, and the ...
Learnings from Cannes Lions Health: Big Data’s Biggest Potential
The endless reams of data that have inundated businesses on a daily basis for ...
Nudged, Pushed, and Smacked to Well-being
A patient who used to treat her ailments with over-the-counter (OTC) and home remedies, ...
