Measuring the Impact of Innovation: How to Know if It Works

For today’s companies, including those in the healthcare industry, the pursuit of upstream discovery, ...

Implementing a Holistic Marketing Measurement Plan

Marketers understand the importance of preparing healthcare professionals (HCPs) and patients for productive exam ...

Using Data to Drive Patient Adherence, Population Health, and Brand Revenues

When pharma brands send patients or prescribers a message about reducing medication costs, how ...

Why Do We Track?

Over the last decade or so, the emphasis in marketing has been placed on ...

Media Measurement: How Much Are You Learning?

Previously in our series on closed-loop marketing, my colleague Virginia Evans and I have ...

Overcoming Life Sciences Marketers’ Common Data Pain Points

As the pandemic accelerated healthcare’s digital transformation, it also accentuated the importance of data. ...

Two Key Questions About Data Analytics in 2021

PM360 asked experts in data analytics how the digital transformation of healthcare is changing ...

The Ins and Outs of Campaign Optimizations

What determines whether a life sciences advertising campaign is successful? This is a question ...