At Risk: Patient Data
Last May, in the first of a series of SCOUT-sponsored healthcare surveys conducted with ...
Beyond Big Data: Why Thick Data is Essential to Address the Needs of Your Consumers
The pharmaceutical industry is getting access to data streams that can profoundly change how ...
Create a Compelling Omnichannel Experience
The term customer experience (CX) may seem like the latest buzzword infiltrating corporate lexicon, ...
Harness the Power of Machine Learning
Hello from the future, where robots are working behind the scenes to enable things ...
Driving Scientific Engagement in the Era of Precision Medicine
Oncology is both the largest and fastest growing therapeutic area with new treatments being ...
Evidation Health Turns Everyday Behavior Data into Health Insights
Can characterizing everyday life improve treatment for patients in chronic pain? Can a conversation ...
Patient Experience Data and R&D
As the U.S. Food and Drug Administration (FDA) works to issue more guidance for ...
The Intelligent AI Consumer
In 1949, economist Benjamin Graham published The Intelligent Investor, which elevated the concept of ...
Combine Data & Analytics with People Skills
In “How to Quantify a Nurse’s Feelings,” an opinion piece that ran in the ...
The Missing Holistic Patient View
We are collecting much more data than ever, including patient-generated data from various smart ...
Four Key Questions About Data Analytics
PM360 asked experts in data analytics about how the process behind collecting and analyzing ...
Reaching and Engaging Your Customers More Effectively Through Data Analytics
It is estimated that approximately 30% of the world’s stored data is generated in ...
Three Ways Real-World Evidence Can Assist Life Sciences Companies
One of the provisions of the 21st Century Cures Act is to encourage the ...
