Market Access

Six Factors You Shouldn’t Ignore When Marketing Your Brand to Payers

No matter how strong the portfolio, every pharmaceutical company has at least one product ...

U.S. Drug Market Trends: Looking Beyond the LOE to the New Normal

The IMS Institute for Healthcare Informatics released important findings recently in their report Declining ...

Launching into a Surround-Sound World

Today, thanks to Twitter, anyone and everyone can be an instant reporter or editorialist. ...

Industry Briefs

 “Connect-to-Web” Driving Patients and HCP’s Online The new web-key technology made available by IPAK, ...