Market Access
Six Factors You Shouldn’t Ignore When Marketing Your Brand to Payers
No matter how strong the portfolio, every pharmaceutical company has at least one product ...
A Pharma Marketer’s Guide to Multivariate Analyses
Putt’s Law states, “Technology is dominated by two types of people: Those who understand ...
When It Comes to Licensing Deals, It’s All About Market Access
Reduced internal R&D productivity, patent expirations and stagnant global economic growth have caused pharma ...
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Decision-Makers and a Dynamic Marketplace: Who and What Are Leading Today’s Marketing Power Shift?
The quest to understand drivers of product uptake and use is as old as ...
The Bellwethers of Brand Performance
As is often the case, it’s not a single driver that shapes a trend ...
What Does An “Orphan Drug” Designation Mean?
In the 1990s, a visionary named Bill Aliski sparked an interest in rare diseases ...
How the Affordable Care Act Changes the Patient Journey (Part One)
Whether you supported it or opposed it, as 2013 unfolds “Obama Care”/ “The Affordable ...
U.S. Drug Market Trends: Looking Beyond the LOE to the New Normal
The IMS Institute for Healthcare Informatics released important findings recently in their report Declining ...
How to Properly Evaluate Creative
Art is subjective. Two people can view the same image or read the same ...
- Adherence
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- May
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From Patient Adherence to Patient Centricity
“What would Apple do in this situation?” This may seem like a common question ...
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- May
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- Multi-channel
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Multi-Channel Marketing Meets Social—Welcome Multi-Social
Pharma marketers have to change their current paradigm of disconnected channels and content silos, ...
Launching into a Surround-Sound World
Today, thanks to Twitter, anyone and everyone can be an instant reporter or editorialist. ...
Industry Briefs
“Connect-to-Web” Driving Patients and HCP’s Online The new web-key technology made available by IPAK, ...
