Market Access

Strategic Priorities for Specialty Care Products

By 2013, specialty drugs will account for half of all pharmaceutical spending…and most of ...

Turning Competitive Intelligence Into a Winning Strategy

The emergence of social media, evolving prescriber information demands, and new data sources makes ...

The Paradigm Shift in Key-Opinion-Leader Marketing: A Brief

Expanded reporting requirements, especially the Sunshine Act, will accelerate the migration away from product-driven ...

Pricing for Indication Launch Sequence: Three Key Questions

What drives profits for a new pharmaceutical? Price. Optimizing the profits of a pharmaceutical ...

Payer Access Decisions in Hypoglycemics

While other drug categories have matured, hypoglycemics remain one of the fastest growing categories ...

Movers & Shakers

SKALA and GOLD AbelsonTaylor has hired Brittany Skala and Jennifer Gold as account supervisors. ...

The Marketing Plan-Critical Success Factors

The fundamentals of marketing-plan success haven’t changed: Systematic execution, timely development, and sticking to ...

Use Regulatory Compliance to Your Advantage

U.S. state and federal disclosure laws and the trend towards global transparency have created ...