Market Access

A CRO’s Role in Driving Development to Match Market Demands

Patients, physicians, payers, and pharma all see Comparative Effectiveness Research from different perspectives. Well-designed ...

Six Factors You Shouldn’t Ignore When Marketing Your Brand to Payers

No matter how strong the portfolio, every pharmaceutical company has at least one product ...

Resuscitating the Relationship between Medicines and Medicine

How can we overcome the current antagonism between prescribers and prescription drug makers and ...

Regulatory Compliance: The Importance of Training the Field Sales Force

The manner in which life sciences companies interact with healthcare practitioners and healthcare organizations ...

Phase 3C – Market Approval and the Soft Launch

For years we have followed the logical progression of products through clinical trials and ...

Strategic Priorities for Specialty Care Products

By 2013, specialty drugs will account for half of all pharmaceutical spending…and most of ...

Turning Competitive Intelligence Into a Winning Strategy

The emergence of social media, evolving prescriber information demands, and new data sources makes ...

The Paradigm Shift in Key-Opinion-Leader Marketing: A Brief

Expanded reporting requirements, especially the Sunshine Act, will accelerate the migration away from product-driven ...