Market Access

Supporting Market Share with Comparative Effectiveness Research

Employing practical experience and real examples, the authors demonstrate the importance of CER to ...

NPs and PAs Meet the Challenge of Healthcare Reform

As professions born in 1965, the Physician Assistant and Nurse Practitioner are moving into ...

Industry Briefs

COLLIER’S LIVES AGAIN Collier’s Magazine will be returning soon…to a waiting room near you. ...

Aggregate Spend Compliance: Invest Now or Pay Later

It’s January–CMS has finally published proposed regulations further clarifying the Physician Payment Sunshine Act ...

A Deeper Understanding of Provider-Provider Relationships

Both the formal and informal relationships that exist between healthcare providers, healthcare providers and ...

Why Specialty Pharmacy Management Can’t be Ignored

During the past five years, specialty pharmacy managers (SPMs) have grown dramatically (Figure 1). ...

Impact of the Changing Reimbursement Landscape on Healthcare Marketers

Risk-sharing arrangements in which full payment is contingent on clinical outcomes are gaining traction in ...

The Pharmacists’ Role in Improving Outcomes

Community pharmacies are expanding their role in helping patients improve their health. One of ...

Rethinking Consumer Outreach

Meeting societal needs for ever-smarter communications support Today’s healthcare environment is under greater regulatory ...