Market Access

Patient Adherence: Initiating the Journey toward Collaboration

As healthcare payment systems increasingly emphasize outcomes, stakeholders— manufacturers, providers, pharmacies, and payers—will have ...

Don’t Underestimate the Importance of Hospital Prescriptions

Most brand teams are savvy enough to know the importance of gaining prescriptions from ...

Payer Access Decisons in CNS Drugs

Four categories of drugs that treat central nervous system (CNS) conditions—antiepileptics, antidepressants, antipsychotics, and ...

Why Company Promotion Isn’t Enough: Managed Market Access

In an increasingly competitive market, pharmaceutical and biotech companies are actively seeking ways to ...