Market Access

Don’t Underestimate the Importance of Hospital Prescriptions

Most brand teams are savvy enough to know the importance of gaining prescriptions from ...

Payer Access Decisons in CNS Drugs

Four categories of drugs that treat central nervous system (CNS) conditions—antiepileptics, antidepressants, antipsychotics, and ...

Why Company Promotion Isn’t Enough: Managed Market Access

In an increasingly competitive market, pharmaceutical and biotech companies are actively seeking ways to ...

Aggregating Research Payments from Multiple CROs

Last month, the Centers for Medicare & Medicaid Services (CMS) published proposed regulations for ...

Trend Watch: The Virtual Doctor

THE VIRTUAL DOCTOR As Bob Dylan sang, “The Times They Are AChangin’”… but it ...