Healthcare Industry

Industry Briefs

LIFE SCIENCES STILL DRIVE NJ ECONOMY Despite struggles, life-science companies continue to play a ...

Healthcare Highlights

FDA’S SOCIAL MEDIA Guidelines The FDA finally released some actual guidelines on social media. ...

Think Tank: Making Co-Promotions Work

The manufacturer’s brand team is naturally the top dog in any marketing line-up—except in ...

Aggregating Research Payments from Multiple CROs

Last month, the Centers for Medicare & Medicaid Services (CMS) published proposed regulations for ...

Trend Watch: The Virtual Doctor

THE VIRTUAL DOCTOR As Bob Dylan sang, “The Times They Are AChangin’”… but it ...

Does Knowledge Still Matter?

More than two decades ago, graphic artist Richard Saul Wurman— author of Information Anxiety ...

Supporting Market Share with Comparative Effectiveness Research

Employing practical experience and real examples, the authors demonstrate the importance of CER to ...

Can Pharmaceutical Representatives Still Bring Value?

The availability of generic Lipitor marks the beginning of the end of the blockbuster ...