• Movers and Shakers November 2013

    Movers & Shakers by on November 19th, 2013

    Renowned Oncologist Joins Kinex Dr. Daniel Von Hoff, MD, FACP, joins the oncology specialty biotech company as Chair of its Clinical Advisory Committee. Currently serving as Physician-in-Chief at the Translational Genomics Research Institute and Professor of Medicine at the Mayo Clinic, he and his team are focused on developing new anticancer treatments for patients with […]

  • Is It Time for a Globally-recognized MSL Certification?

    Medical Science Liaison by on November 19th, 2013

    Over the last several years, the MSL role has expanded to the point that today the vast majority of top pharmaceutical companies in the U.S. have an MSL team. More recently, the role has seen explosive growth in other regions as well, particularly across Europe and Asia. The primary driver for the growth of the […]

  • Industry Briefs November 2013

    Industry Briefs by on November 19th, 2013

    First Multi-Lingual Cancer Patient Community The first ever multi-lingual social networking site dedicated exclusively to cancer patients, esperity, launched recently. The site aims to connect those with cancer to an online environment to find their “medical twins” (those with similar types of cancer) in an effort to improve awareness, as well as to create bonds […]

  • Healthcare Watch November 2013

    Healthcare Watch by and on November 19th, 2013

    Discoveries/Innovations: Window to the Brain University of California, Riverside researchers discovered an exciting new concept that could provide a clinical means to look at and assess the brain. They developed a novel transparent skull implant made of a uniquely processed yttria-stabilized zirconia (YSZ), the material used in hip implants and dental crowns. The YSZ implant […]

  • Physicians Transcend Borders

    Guest Commentary by on November 19th, 2013

    The rapid evolution of social media and emergence of new progressive platforms has redefined the way information is disseminated, in turn, transforming how content is engaged and absorbed around the world. Coupling the power of web and mobile with social media has reconditioned behavior and changed the digital marketing landscape, creating countless conveniences and fewer […]

  • The Ideal Workplace

    Feature Articles by on November 19th, 2013

    In addition to learning from employers what they do to attract people to join their company, PM360 wanted to hear from the employees themselves. We asked our readers to describe their ideal workplace and the turn-ons that attract them to a company as well as the turn-offs that drive them away. At my ideal workplace… […]

  • Recruiting and Retaining the Best Talent

    Think Tank by on November 19th, 2013

    No matter how the economy stacks up, how many layoffs take place or how much budgets are cut, companies that want to compete in the marketplace—and grow while improving patient outcomes—need to draw, inspire and keep the best and most productive talent available to help them achieve company goals. Several companies PM360 interviewed shared their […]

  • Overcoming the Institutional Voids to Succeed in Emerging Markets

    Feature Articles by and on November 18th, 2013

    Pharmaceutical market growth has shifted from the U.S. and Europe toward Asia, South America, Australia and Africa, making it imperative for multinational pharma to focus their energies on these regions. China is the largest opportunity market with the highest growth momentum and is in a league of its own, slated to become the third largest […]

  • New Methods of Adherence for Improved Outcomes

    Feature Articles by on November 18th, 2013

    Poor adherence to medications is as bad for the healthcare system (billions of dollars lost annually) as it is for patients. These 10 innovative approaches offer solutions for better adherence and improved outcomes. Remedy Health Media National Community Pharmacists Association Penn Medicine Center for Health Care Innovation PSKW MWV Healthcare HealthPrize Technologies Medscape Education OPUS […]

  • Risk Communication: Understanding the FDA Draft Guidance

    Compliance Center by on November 18th, 2013

    In May of 2009, the FDA issued a draft guidance defining the factors that it considers when evaluating advertising and promotional material for both professional and direct-to-consumer materials. According to the FDA, the goal of risk communication is to help consumers make informed decisions about FDA-regulated products. Doing this means equally conveying both the risks […]

  • Is Programmatic Buying the Future of Pharma Digital Advertising?

    Analytics by on November 18th, 2013

    If you are involved in digital advertising, you’ve probably heard about programmatic buying over the past couple of years. Your ears perked at the notion of automating your digital ad spend. Why? You could skip worrying about negotiating ad prices with a publisher and waiting on an insertion order before you ever get your ad […]

  • Can You Hear Me Now? Positioning Mobile for Success in Emerging Markets

    Analytics by on November 18th, 2013

    Communicating in the healthcare space centers around connection—connecting people around a dialogue about health; connecting patients, caregivers and doctors to information; and ultimately fostering connections between consumers and brands. The rise of mobile technology has paved the way to make connecting easier, with about 80% of the global population owning a mobile phone. Historically, and […]

  • 2013 Trailblazer Awards

    Analytics by on October 29th, 2013

    2013 Highlights 2013 Judges 2013 Sponsors Advertising Agency Lifetime Achievement Marketer of the Year Medical Device Pharmaceutical/Biotech Specialty Pharma Supplier/Vendor Brand Champions Initiatives 2013 Highlights PM360 2013 Trailblazer Awards Gala from PM360 Online on Vimeo. 2013 Judges 2013 Sponsors Premier Brand Champion Sponsor Health Monitor Network is the nation’s leading patient-education company. With a digital […]

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